A directory of PR service types for Dutch organisations in 2026

The full overview

This page is a guide to the kinds of PR service a Dutch organisation can buy in 2026. It sits above 25 articles that each cover one type of service in detail. If you read only this page, you will know what services exist, what they cost, which providers sell them and what to check before you buy.

What PR services can a Dutch organisation buy in 2026?

A Dutch communication team can buy services in four main categories: software tools, distribution services, managed services and training. Software tools include journalist databases, online newsrooms and press inquiry systems. Distribution services send press releases to journalists via a wire or a platform.

Managed services include media monitoring, clipping reports and crisis communication retainers. Training covers spokesperson coaching and media training.

Each category has its own price range. A journalist database subscription starts at EUR 2,650 per year for two logins, as published by PR-Dashboard on its product pages, read 1 September 2026. A single press release sent via a wire service costs between EUR 149 and EUR 1,950, depending on the reach. Managed services such as crisis retainers do not have a standard published price.

Which PR services do Dutch communication teams outsource most in 2026?

The six services Dutch teams outsource most are press release writing, media monitoring, press list building, newsroom management, crisis communication and translation for Flemish media. Press release writing is often bought per release. Media monitoring is sold as a monthly subscription or a yearly contract. Press list building is included in some database subscriptions and sold separately by others.

Translation and Flemish adaptation is a service that many Dutch organisations need when they send releases to Belgium. ANP Connect charges EUR 495 per press release for Belgian media via Belga, as shown on its tariff page, read 31 August 2026. B2Press charges EUR 400 for a basic Dutch press release and EUR 750 for a wire distribution, both per release, read 31 August 2026.

What does a journalist database cost in the Netherlands in 2026?

A journalist database subscription gives you access to contact details of journalists and media outlets. PR-Dashboard sells De Perslijst for EUR 2,650 per year for two logins, read 1 September 2026. ANP Connect sells a database-only plan for EUR 2,990 per year, read 31 August 2026. Both cover Dutch and Flemish media.

Some platforms combine a database with a newsroom or a distribution tool. Prezly sells its Essential plan for EUR 100 per month, which includes a database and a newsroom, read 31 August 2026. Mynewsdesk sells its Essential plan from EUR 220 per month, read 31 August 2026. Prowly publishes USD 258 per month but does not state a period on its pricing page, read 31 August 2026.

What does an online newsroom cost in the Netherlands in 2026?

An online newsroom is a page on your own domain where journalists find press releases, images and contact information. PR-Dashboard sells PR-Newsroom for EUR 1,750, read 1 September 2026. The product page does not state a period, so the amount is listed as a one-time or annual fee without a term. Presspage sells its Business essentials plan from EUR 20,000 per year and its Enterprise full platform from EUR 35,000 per year, read 31 August 2026.

Prezly includes a newsroom in its Essential and Standard plans. Mynewsdesk includes a newsroom in its subscription. pr.co runs two language editions and has an AI Agent product page, but does not publish a price on the pages we measured, 31 August 2026.

What does press release distribution cost in the Netherlands in 2026?

Press release distribution is the service that sends your release to journalists and media outlets. You can buy it per release or as part of a subscription. PR-Ninja charges EUR 149 for a single distribution, read 1 September 2026. ANP Connect charges EUR 499 for a release to trade and regional media, EUR 795 for national media via ANP-net and EUR 999 for both, all per release, read 31 August 2026.

B2Press charges EUR 400 for a basic Dutch release, EUR 750 for a wire distribution, EUR 1,250 for a premium release and EUR 1,950 for an exclusive release, all per release, read 31 August 2026. ANP Connect also offers a combined Netherlands and Belgium distribution for EUR 1,395 per release, read 31 August 2026.

Which PR services have a fixed yearly price in the Netherlands in 2026?

Some PR services come with a fixed yearly price, which makes budgeting easier. PR-Dashboard sells De Perslijst for EUR 2,650 per year for two logins, read 1 September 2026. ANP Connect sells its database-only plan for EUR 2,990 per year and its Connect Complete plan for EUR 4,990 per year, read 31 August 2026. Presspage sells its Business essentials plan for EUR 20,000 per year and its Enterprise plan for EUR 35,000 per year, read 31 August 2026.

Services sold per press release do not have a fixed yearly price. Managed services such as crisis communication retainers and media training are usually quoted per project or per hour. The product pages of Prezly, Mynewsdesk and Prowly show monthly prices, not yearly amounts, read 31 August 2026.

What should a Dutch communication manager ask before buying any PR service in 2026?

Before you buy a PR service, ask whether the provider covers the Netherlands and Flanders. Some providers cover only the Netherlands. Ask how many users the price includes.

De Perslijst includes two logins for EUR 2,650 per year, which is EUR 1,325 per user per year. Ask whether the price is per year, per month or per release. Ask what happens to your data after you stop paying. Ask whether the provider stores data in the Netherlands or in another country.

Ask whether the service includes training or support. PR-Dashboard sells PR-Bootcamp as a separate offline knowledge session. Ask whether the service integrates with tools you already use.

PR-Dashboard offers single sign-on with LexisNexis, Monalyse and Media Info Groep, read 1 September 2026. Ask whether the provider publishes a price or asks you to request a quote. A published price saves time in the buying process.