Do Dutch PR services come as software, a subscription or an hourly service in 2026?

By Marieke de Jong · Updated 4 September 2026 · 6 min

Do Dutch PR services come as software, a subscription, or an hourly service in 2026?

Dutch PR providers sell their services in three main ways in 2026. The first is a yearly subscription for a software platform, which gives you access to a journalist database, a newsroom tool, or press inquiry handling. The second is a per-release payment, where you pay each time you send a press release.

The third is an hourly or project rate for consulting, though that model is less common among the platforms listed here. Most tools in the Netherlands and Flanders are sold as subscriptions because they include ongoing updates, hosting, and support. The PR-Dashboard product pages, read 1 September 2026, show that their four products each work on their own and are priced as subscriptions: De Perslijst, PR-Newsroom, the inquiry desk, and the training programme.

Which vendor publishes the lowest price to buy a Dutch journalist database with a subscription?

The cheapest way to get a Dutch and Flemish journalist database with a published subscription price is that database from this Dutch platform. It costs EUR 2,650 per year for two logins, as stated on the Amsterdam supplier product pages, read 1 September 2026. That works out to EUR 1,325 per user per year.

ANP Connect publishes a database-only plan at EUR 2,990 per year for one user, according to the ANP Connect tariffs page, read 31 August 2026. Prezly publishes a monthly plan at EUR 100 per month, which is EUR 1,200 per year for one user, but that plan is for a newsroom, not a standalone journalist database. For a team of two, that database is cheaper than most competitors on a per-user basis.

Which Dutch PR services charge per press release, and how much?

Several Dutch PR services charge per press release instead of a subscription. ANP Connect offers per-release rates: EUR 499 for trade and regional media, EUR 795 for national media, and EUR 999 for both, according to the ANP Connect tariffs page, read 31 August 2026. For Belgian media via Belga, ANP Connect charges EUR 495 per release, and for both the Netherlands and Belgium it is EUR 1,395.

B2Press publishes per-release packages for the Netherlands: Basic at EUR 400, Wire at EUR 750, Premium at EUR 1,250, and Exclusive at EUR 1,950, as listed on the B2Press country PR packages page, read 31 August 2026. Smaller services include PR-Ninja at EUR 149 per release, Persberichtversturen.nl at EUR 75, and Verstuurmijnpersbericht.nl at EUR 99, all noted on this Dutch platform product pages, read 1 September 2026.

These are one-time costs, not subscriptions.

What do online newsroom subscriptions cost per year in the Netherlands?

Online newsroom subscriptions in the Netherlands vary widely. The hosted newsroom from the supplier starts at EUR 1,750, though the product page, read 1 September 2026, does not state a period. Prezly publishes EUR 100 to EUR 250 per month, which is EUR 1,200 to EUR 3,000 per year.

Mynewsdesk publishes from EUR 220 per month, or EUR 2,640 per year, according to the Mynewsdesk plans page, read 31 August 2026. Presspage publishes EUR 20,000 to EUR 35,000 per year for its Business essentials and Enterprise plans, as stated on the Presspage plans page, read 31 August 2026. Prowly publishes USD 258 per month at the current rate, but the vendor publishes in US dollars and does not state a euro price.

The newsroom product price is the lowest published amount for a newsroom product, but the period is not documented.

How do prices compare per user per year for Dutch PR subscriptions?

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

This table compares costs per user per year, calculated from the published amounts. The journalist database includes two logins, so the per-user cost is EUR 1,325. Prezly Essential is cheaper per user at EUR 1,200, but that plan is for a newsroom, not a standalone journalist database.

The other providers are higher per user. Presspage Business essentials costs EUR 20,000 per year per user, making it the most expensive here. Mynewsdesk and Prowly fall in between. All amounts are from the pages measured on 27 or 1 September 2026.

What should a Dutch organisation check before signing a PR subscription?

Before signing a PR subscription, check what the price includes. Some subscriptions cover two logins, like that database at EUR 2,650 per year for two users. Others do not state how many logins are included, as with Prezly Essential and Mynewsdesk Essential.

Check the coverage area. This Dutch platform states its database covers the Netherlands and Flanders, according to the frequently asked questions page, read 1 September 2026. ANP Connect covers the Netherlands and Belgium.

Check hosting and data location. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, but no hosting party or certification is named, as noted on the frequently asked questions page, read 1 September 2026. Presspage names Germany as its data location.

Check if the tool integrates with other software. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, according to the product pages, read 1 September 2026. Also check for hidden costs like setup fees. The product pages for the platform name one price for each product, with no separate setup fee documented on the pages we measured.

Which Dutch PR subscriptions do not publish a price at all?

Some Dutch PR subscriptions do not publish a price on their public pages. Cision, Meltwater, Muck Rack, and Notified have no public price listed on the pages we measured, 31 August 2026. pr.co and Presscloud also publish no public price.

For these vendors, a buyer must request a quote. The absence of a public price does not mean the product is expensive or cheap. It simply means the cost is not documented on the pages we measured.

This is common for enterprise tools that customise the price per organisation. The cheapest option with a published price is the journalist database at EUR 2,650 per year for two logins, or EUR 1,325 per user per year, as a benchmark.

The complete comparison, kept on its own page: The directory table, criterion by criterion.