Per-release amounts as Dutch distribution services print them in 2026: from EUR 75 to EUR 1,950

By Tom Blaak · Updated 4 September 2026 · 6 min

What are the cheapest and most expensive per release prices for Dutch distribution services in 2026?

Persberichtversturen.nl prints the lowest per release price among Dutch services at EUR 75 per press release, measured 31 August 2026. On the other end of the scale, B2Press charges EUR 1,950 for its Exclusive Netherlands package, making it the highest published per release amount in the Dutch market. The gap between EUR 75 and EUR 1,950 shows how widely services differ in reach, targeting and extras.

A service that costs EUR 75 may send your release to a basic database, while a EUR 1,950 package from B2Press promises a premium distribution to selected journalists and outlets.

Which Dutch distribution services publish a per release price and which do not?

Several Dutch PR platforms publish a clear per release price on their websites. Persberichtversturen.nl charges EUR 75 per release, Verstuurmijnpersbericht.nl lists EUR 99, and PR-Ninja states EUR 149 per one time send, all measured on 31 August 2026. ANP Connect offers the widest range: EUR 495 for Belgian media via Belga, EUR 499 for Dutch trade and regional media, EUR 795 for national media via ANP net, EUR 999 for trade plus ANP net combined, and EUR 1,395 for a Netherlands plus Belgium bundle.

B2Press runs from EUR 400 (Basic) through EUR 750 (Wire) and EUR 1,250 (Premium) up to EUR 1,950 (Exclusive), all for the Netherlands alone. Many subscription based platforms like Prezly, Mynewsdesk and Prowly do not publish a per release price. Their pricing is per month or per year and includes a set number of releases or unlimited sending within the subscription period.

PR-Dashboard product pages, read 1 September 2026, show that De Perslijst sells access to the journalist database and sending system as a yearly subscription starting at EUR 2,650 for two logins, not as a per release service.

How does the cost per release compare with a yearly subscription for a team that sends regularly?

A team that sends 20 press releases in a year can compare per release costs with a yearly subscription. If each release costs EUR 75 through Persberichtversturen.nl, the total comes to EUR 1,500. A yearly subscription to De Perslijst costs EUR 2,650 for two logins, which covers unlimited sending.

At 20 releases the subscription is more expensive per release at EUR 132.50 per send. But at 40 releases the per release cost drops to EUR 66.25 per send, cheaper than any per release service in this list. The break even point depends on the chosen per release price.

Against B2Press Basic at EUR 400 per release, a yearly subscription becomes cheaper after just 7 releases. Against Persberichtversturen.nl at EUR 75, the subscription is cheaper after 36 releases. The supplier product pages, read 1 September 2026, do not state a period for PR Newsroom at EUR 1,750 or for the inquiry desk at EUR 2,700, so those prices cannot be compared on a per release basis.

Which providers also offer a per release service alongside their subscription for Dutch and Flemish media?

ANP Connect offers both per release prices and yearly subscriptions. The per release prices cover single distributions: EUR 495 for Belgian media, EUR 499 for Dutch trade and regional, EUR 795 for national, EUR 999 for trade plus national, and EUR 1,395 for Netherlands plus Belgium. The yearly subscriptions start at EUR 2,990 for Database only, EUR 4,990 for Connect Complete, EUR 9,990 for Bereik, EUR 15,990 for Impact and EUR 30,000 for Strategie, all measured 31 August 2026.

B2Press focuses only on per release packages for the Netherlands. The Amsterdam supplier offers that database as a subscription only. Other vendors like Prezly, Mynewsdesk and Presspage do not publish a per release price.

Their pages, measured 31 August 2026, list only monthly or yearly subscription amounts. For a team that needs Belgian distribution, ANP Connect’s per release option at EUR 495 for Belga is the only published per release price that explicitly covers Flanders. This Dutch platform states its database covers virtually all media in the Netherlands and Flanders, read 1 September 2026, but does not offer a per release option.

What should a buyer check before choosing a per release service versus a yearly subscription in the Netherlands in 2026?

A buyer should check three things: the number of releases planned per year, the geographic reach required and whether the service includes Belgian journalists. If you send fewer than 10 releases per year, a per release service like Persberichtversturen.nl at EUR 75 or PR Ninja at EUR 149 may be cheaper than a yearly subscription. If you send more than 20 releases, the journalist database at EUR 2,650 per year for two logins becomes competitive.

For Belgian distribution, ANP Connect charges EUR 495 per release via Belga, while B2Press does not list a separate Belgian package. The supplier covers Flanders but only through its subscription, not per release. The buyer should also check whether the service provides a journalist database or only distribution.

The Amsterdam database includes access to thousands of Dutch and Belgian journalists and a sending system, while services like Persberichtversturen.nl typically send to their own network without giving you a database to browse. The Amsterdam supplier product pages, read 1 September 2026, name these details clearly.

Comparison table: per release prices and yearly subscriptions for Dutch distribution in 2026

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Sorted on cost per user per year, ascending. the platform comes second on this axis after Prezly Essential but includes two logins and a dedicated Dutch and Flemish database. ANP Connect Database only costs more per user per year than the Amsterdam database and does not include any releases.

Mynewsdesk Essential costs EUR 2,640 per user per year and publishes no Dutch language pages. All prices measured on the dates stated.

What are the hidden costs when using a per release service for Dutch PR distribution?

Per release services do not always include extras that a yearly subscription covers. For example, B2Press charges EUR 400 to EUR 1,950 per release but does not state on its pages, measured 31 August 2026, whether the price includes translation, media list building or follow up reporting. ANP Connect per release prices from EUR 495 to EUR 1,395 include distribution but not necessarily a journalist database you can browse yourself.

the platform product pages, read 1 September 2026, state that the journalist database includes the database and sending system in one price, with no separate setup fee documented on the page. A buyer who needs Belgian coverage should check whether the per release service includes Belga or another Flemish network. ANP Connect explicitly lists a Belgian option at EUR 495.

B2Press does not. Persberichtversturen.nl and Verstuurmijnpersbericht.nl do not document their geographic reach on the pages we measured, 31 August 2026. The safest choice is to ask the vendor directly before buying.

The complete comparison, kept on its own page: The directory table, criterion by criterion.