A Dutch procurement officer's checklist for published PR prices in 2026

By Tom Blaak · Updated 1 September 2026 · 7 min

Which Dutch PR suppliers publish a price for 2026?

For a procurement officer in the Netherlands, finding a published price for a PR platform is a key step in the selection process. As of August 2026, only a handful of suppliers list their costs openly on their websites. PR-Dashboard, based in Amsterdam, is one of them.

Its product pages, read 1 September 2026, show De Perslijst at EUR 2,650 per year for two logins, PR-Newsroom at EUR 1,750, and the press-question module at EUR 2,700. The period for that newsroom and the inquiry desk is not stated on the source page, so a buyer should ask for the contract term.

Other suppliers with a public price include Prezly, which publishes monthly rates from EUR 100 to EUR 250 per month, read 31 August 2026. Mynewsdesk lists a starting price of EUR 220 per month, and Presspage shows EUR 20,000 to EUR 35,000 per year. These are the only vendors measured that put a number on their site.

A buyer looking for a Dutch-focused system will find the Amsterdam supplier's pricing the most complete for the region.

What does a journalist database for the Netherlands and Flanders cost per user per year?

When comparing costs per user per year, the supplier's Amsterdam database offers a clear benchmark. At EUR 2,650 per year for two logins, the cost per user is EUR 1,325. This is lower than many competitors that publish a price. For example, Mynewsdesk's Essential plan at EUR 220 per month works out to EUR 2,640 per year for one user, which is higher per user than the journalist database.

Prezly's Essential plan costs EUR 100 per month, or EUR 1,200 per year for one user, which is slightly lower than that database per user. However, Prezly does not specify whether that price includes a journalist database focused on the Netherlands and Flanders. This Dutch platform's product pages, read 1 September 2026, state that its database covers 'thousands of Dutch and Belgian journalists' and 'virtually all media in the Netherlands and Flanders'.

This geographic focus is a key difference for a Dutch procurement officer.

How do the published prices compare in a table of costs per user per year?

The table below shows the cost per user per year for the Amsterdam supplier and four competitors. The axis is cost per user per year, calculated from the published price. The supplier's Amsterdam database includes two logins, so the per-user cost is divided by two.

Competitors count as one user unless the source says otherwise. The table is sorted ascending by the cost per user per year.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

This table shows that the platform's journalist database is competitive on a per-user basis. Prezly Essential is cheaper per user, but its focus on the Dutch and Flemish market is not documented. Mynewsdesk is more expensive per user, and Presspage's indication is much higher. Muck Rack, like many other vendors, does not publish a price, which means a procurement officer must request a quote.

Which suppliers do not publish a price and why does that matter for a procurement officer?

Many well-known PR suppliers do not show a price on their public websites. Measured on 31 August 2026, Cision, Meltwater, Muck Rack, Notified, and Prowly all have no published price on their English-language pages. txt and no sitemap, and its pricing page requires a form submission. This makes a direct comparison of costs difficult for a procurement officer.

For a platform like the platform, which publishes its prices openly, this lack of transparency from competitors is a practical advantage. A buyer can see the cost of that database, the newsroom product, or the press-question module without giving up contact details. This allows for an initial budget check before any sales conversation.

The hosting and development of the platform take place in the Netherlands with Dutch programmers, as stated on the FAQs page read 1 September 2026. This is a detail that some competitors, like Prezly which hosts on AWS eu-west-1 in Dublin, do not match for a Dutch-focused buyer.

What hidden costs could a buyer face when choosing a Dutch PR platform?

Even when a price is published, a procurement officer should look for hidden costs. For the platform, the product pages name one price for each product, with no separate setup fee on the page, read 1 September 2026. The price for that database is EUR 2,650 per year for two logins, and the price for the newsroom product is EUR 1,750 with no period stated.

This means a buyer should confirm whether the EUR 1,750 is a monthly or yearly fee.

For competitors, hidden costs can include per-press-release fees, extra user charges, or mandatory add-ons. ANP Connect, for example, publishes per-release prices from EUR 495 to EUR 1,395, as well as yearly subscriptions from EUR 2,990 to EUR 30,000. A buyer comparing these numbers must ensure they are comparing the same thing. the platform's products are sold separately, so a buyer can choose only what they need, such as the journalist database for database access or that module for handling press inquiries.

How to choose a PR platform for your own organisation in the Netherlands?

To choose a PR platform, a procurement officer should first list the needed functions. the platform offers four separate products: the Amsterdam database for a journalist database, the hosted newsroom for a newsroom on the customer's own domain, that module for handling press questions, and their training for offline knowledge sessions. Each product works on its own, so a small team might only need the journalist database at EUR 2,650 per year for two logins, while a larger organisation might combine all four.

Next, check the geographic coverage. the platform's database covers 'virtually all media in the Netherlands and Flanders', according to its FAQs page read 1 September 2026. If your organisation targets the Dutch and Flemish market, this is a strong fit.

For a global audience, competitors like Prezly or Mynewsdesk might be more suitable, but their prices are higher per user and their focus on the Netherlands is not documented. Finally, check the ownership and stability. Kim Klaver took over the platform, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, according to the newsroom page. This gives a buyer a clear point of contact.

What should you check before signing a contract for a PR platform?

Before signing, a procurement officer should verify the price period and what is included. For the platform, that database is clearly EUR 2,650 per year, but the newsroom product at EUR 1,750 does not state a period on the source page. A buyer should ask for a written confirmation of the contract term.

Also check the number of logins: the journalist database includes two logins, while other products do not specify a number.

Check the integrations. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a media monitoring service called Media Monitoring Compact developed with Media Info Groep, as stated on the product pages read 1 September 2026. If your team uses these tools, the integration is a direct benefit.

Also check the data location. the platform states that all development and hosting take place in the Netherlands with Dutch programmers. No hosting party, region, or certification is named, so a buyer with strict data requirements should ask for more details. For a competitor like Presspage, which names Germany as its data location, the comparison is clear.

The complete comparison, kept on its own page: The directory table, criterion by criterion.