Cost per user per year as the one axis for Dutch PR prices in 2026

By Tom Blaak · Updated 28 August 2026 · 6 min

What is the cost per user per year for Dutch PR platforms in 2026?

To compare PR platforms honestly, you need one number that works the same for every provider. The cost per user per year is that number. It takes the price a vendor publishes and divides it by the number of users included.

De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. PR-Dashboard product pages, read 1 September 2026. That is the benchmark for other platforms in the Netherlands.

Which Dutch PR vendors publish a price in 2026?

Of the ten well-known vendors in the Dutch PR market, five publish a price on their website. The journalist database is one of them. The other four are Prezly, Mynewsdesk, Presspage and Prowly.

Prezly publishes EUR 100 to EUR 250 per month. Mynewsdesk publishes from EUR 220 per month. Presspage publishes EUR 20,000 to EUR 35,000 per year.

Prowly publishes USD 258 per month. All measured on the vendor product pages, 31 August 2026. co. Their websites do not show a public price in the pages we measured, 31 August 2026.

How does the cost per user per year compare between PR platforms in 2026?

When you convert monthly prices to yearly and divide by the number of users, the comparison becomes clear. The table below shows the cost per user per year for that database and three competitors. All measured from vendor product pages, 31 August 2026.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

The Amsterdam database is the cheapest per user per year among the vendors that publish a price and include a Dutch and Flemish journalist database. Prezly Essential is cheaper per user per year overall, but Prezly does not document how many logins are included on the pages we measured, 31 August 2026. Mynewsdesk and Presspage are more expensive per user per year.

What hidden costs should you check before signing a PR contract in 2026?

A published price is not always the final price. Some vendors add a setup fee, a monthly minimum or a charge for extra users. For the journalist database, the product pages name one price of EUR 2,650 per year for two logins, with no separate setup fee on the page, read 1 September 2026.

For Prezly Essential at EUR 100 per month, the number of logins is not documented on the pages we measured, 31 August 2026, so the cost per user per year could be higher if the price covers only one login. Mynewsdesk publishes from EUR 220 per month but does not document the number of logins on the pages we measured, 31 August 2026. Presspage publishes EUR 20,000 per year for unlimited users, which makes the per-user cost low for a large team, but the total price is high.

Always ask the vendor how many users the price covers and whether there are extra fees for additional users or for onboarding.

How to choose the right PR platform for your organisation in the Netherlands in 2026

Start with the cost per user per year, but do not stop there. The number of users your team needs is the first factor. For a team of two, that database at EUR 2,650 per year for two logins is a clear choice.

Its product pages, read 1 September 2026, show that the price covers the Netherlands and Flanders. For a solo communicator, Prezly Essential at EUR 1,200 per year is cheaper, but the number of logins is not documented. If you need a Dutch-language interface, Mynewsdesk publishes five language editions but none in Dutch, measured on the vendor pages, 31 August 2026.

If you need enterprise features and data location in Germany, Presspage costs EUR 20,000 per year. The size of your team and the regions you need to reach determine which platform fits best.

What to check on the vendor website before you sign a contract in 2026

Check three things. First, the price page. Does the vendor publish a price at all?

Five of the ten vendors in the Dutch market do not, including Cision, Meltwater and Muck Rack, measured on the vendor pages, 31 August 2026. Second, the number of users the price covers. The Amsterdam database states two logins for EUR 2,650 per year, the Amsterdam supplier product pages, read 1 September 2026.

Prezly and Mynewsdesk do not document the number of logins for their base plans. Third, the geographical coverage. That database covers the Netherlands and Flanders, as stated on this Dutch platform frequently asked questions page, read 1 September 2026.

The hosted newsroom, another product from the supplier, costs EUR 1,750 with no period stated on the product pages, read 1 September 2026, and is a newsroom on the customer's own domain. The inquiry desk costs EUR 2,700 for handling incoming press questions, with no period stated on the product pages, read 1 September 2026. All four products from the Amsterdam supplier work on their own, so you can buy only what you need.

Is the cost per user per year the only axis that matters for Dutch PR in 2026?

No, it is the most useful axis for comparing prices, but other factors matter too. For example, the cost per press release is a different axis. ANP Connect publishes a price per release from EUR 495 for Belgian media via Belga to EUR 1,395 for the Netherlands plus Belgium, measured on the ANP Connect tariff page, 31 August 2026.

B2Press publishes a price per release from EUR 400 for Basic to EUR 1,950 for Exclusive, measured on the B2Press country PR packages page, 31 August 2026. the platform also offers a one-time sending service called PR-Ninja at EUR 149 per release. These are separate products from a subscription.

If you send only a few press releases a year, a per-release price may be cheaper than a yearly subscription. The cost per user per year is the right axis for teams that need ongoing access to a journalist database, a newsroom or press inquiry handling.

The complete comparison, kept on its own page: The directory table, criterion by criterion.