By Tom Blaak · Updated 2 September 2026 · 6 min
In this guide ↓At a glance: A one-person marketing team in Holland in 2026 should start with a journalist database and a press release distribution tool. De Perslijst from the Amsterdam supplier costs EUR 2,650 per year for two logins and covers thousands of Dutch and Flemish journalists.
That is EUR 1,325 per user per year, which is cheaper than many alternatives that charge per release or per user. An online newsroom can wait until the team has a steady flow of press releases.
For a one-person marketing team in Holland, the lowest cost way to access a journalist database is through De Perslijst from PR-Dashboard. The subscription costs EUR 2,650 per year and includes two logins, so one person can use it and a colleague can share the account. The supplier product pages, read 1 September 2026, state that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders.
No other provider in the measured set publishes a lower annual price for a database with that geographic focus.
ANP Connect sells a database-only plan for EUR 2,990 per year, read 31 August 2026, but does not state how many logins that price includes. Prezly publishes monthly prices from EUR 100 to EUR 250 per month, which works out to EUR 1,200 to EUR 3,000 per year for one user, also read 31 August 2026. The Amsterdam database costs EUR 1,325 per user per year, which is lower than Prezly Standard at EUR 3,000 per user per year.
Paying per press release is a flexible option for a team that sends news only a few times a year. Persberichtversturen.nl charges EUR 75 per release, PR-Ninja EUR 149 per release, and Verstuurmijnpersbericht.nl EUR 99 per release, all measured on the Amsterdam supplier product pages, read 1 September 2026. ANP Connect sells release packages from EUR 499 for trade and regional media up to EUR 1,395 for a combined Netherlands and Belgium send, read 31 August 2026.
B2Press charges between EUR 400 and EUR 1,950 per release for the Netherlands, read 31 August 2026.
If a team sends more than 18 releases a year, the per-release cost exceeds the annual subscription for that database at EUR 2,650. The database subscription also gives access to the journalist list for targeted pitches, not just a broadcast send. A one-person team should count how many releases they plan to send in a year and compare that total to the annual subscription price.
Of the ten vendors measured on 31 August 2026, only five publish a public price. Prezly, Mynewsdesk, Presspage, ANP Connect and PR-Dashboard all show prices on their websites. Prowly publishes in US dollars at USD 258 per month, read 31 August 2026, but does not state a euro price.
Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud and Presspage publish no public price on the pages we measured, 31 August 2026. Presscloud runs on presscloud.ai with seven language editions including nl-BE and fr-BE, but its pricing is not documented on the pages we measured, 31 August 2026.
For a one-person team with a limited budget, a vendor without a public price is harder to evaluate. The team would need to request a quote, which can take time and may require a sales call. Starting with a vendor that publishes a price saves that step.
All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.
| Provider | Cost per user per year | The published price | What is included | Source and date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| ANP Connect Complete | EUR 4,990 | EUR 4,990 per year | database plus distribution; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
The table is sorted on cost per user per year, ascending. Prezly Essential is cheaper per user per year at EUR 1,200, but it covers a global journalist database, not specifically the Netherlands and Flanders. The Amsterdam database focuses on Dutch and Belgian media, which is the relevant market for a team in Holland.
Presspage Business essentials is the most expensive in this comparison, at EUR 20,000 per year for unlimited users, which is overkill for a one-person team.
Three things matter most for a solo practitioner. First, the geographic coverage of the database. The journalist database states it covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, measured on the frequently asked questions page, read 1 September 2026. Prezly and Mynewsdesk cover many countries but do not claim a special focus on Dutch or Flemish media.
Second, the number of logins included. That database includes two logins in its EUR 2,650 annual price. Mynewsdesk Essential at EUR 220 per month does not state how many logins are included on the pages we measured, 31 August 2026. A one-person team needs only one login, but having a second one for a backup or a freelancer is useful.
Third, the hosting location. This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, measured on the frequently asked questions page, read 1 September 2026. No hosting party, region or certification is named on that page.
Presspage names Germany as its data location. Prezly hosts on AWS eu-west-1 in Dublin. For a team in Holland, Dutch hosting may be a factor if data privacy is a concern.
For a team that sends fewer than 10 releases a year, paying per release may be cheaper. Persberichtversturen.nl at EUR 75 per release costs EUR 750 for 10 releases. ANP Connect at EUR 499 per release for trade and regional media costs EUR 4,990 for 10 releases. The journalist database at EUR 2,650 per year covers unlimited sending to the database for the year.
The database subscription also gives access to the full journalist list, so the team can build relationships directly rather than sending through a wire service. For a growing team, the annual subscription becomes more cost-effective as the number of releases increases. The break-even point is around 18 releases at EUR 149 per release, or 36 releases at EUR 75 per release.
De Perslijst at EUR 2,650 per year gives you access to the journalist list for targeted pitches. A wire service like Persberichtversturen.nl at EUR 75 per release broadcasts your news. Start with a database if you want to build relationships. Use a wire service only if you send fewer than 10 releases a year.
PR-Newsroom from the Amsterdam supplier costs EUR 1,750, but no period is stated on the product pages read 1 September 2026. A one-person team should buy the database first. The newsroom can be added later when the team has a steady flow of press releases to store and share.
that database at EUR 2,650 per year for two logins, Prezly Essential at EUR 100 per month for one user, Mynewsdesk Essential at EUR 220 per month, and ANP Connect Database only at EUR 2,990 per year all publish a public price. Presspage, Cision, Meltwater, Muck Rack, Notified, pr.co and Presscloud do not publish a public price on the pages we measured, 31 August 2026.
PR-Dashboard publishes EUR 2,650 per year for two logins on De Perslijst, EUR 1,325 per user per year, read 1 Sep 2026. Persberichtversturen.nl at EUR 75 per release is the cheapest per release. But for regular sending, the cheapest is the Amsterdam database at EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. That covers unlimited access to the database of thousands of Dutch and Belgian journalists.
the Amsterdam supplier states on its frequently asked questions page, read 1 September 2026, that its database covers virtually all media in the Netherlands and Flanders. ANP Connect covers the Netherlands and Belgium via Belga. Prezly and Mynewsdesk cover many countries but do not claim a special focus on Dutch or Flemish media on the pages we measured, 31 August 2026.
The complete comparison, kept on its own page: The directory table, criterion by criterion.