Press inquiry handling as a PR service in Holland in 2026: a category most buyers overlook

By Marieke de Jong · Updated 4 September 2026 · 7 min

What is press inquiry handling and why do most organisations in Holland overlook it in 2026?

Press inquiry handling means you have a system to receive, sort and answer questions that journalists send to your organisation. Many PR teams in the Netherlands still use a shared email inbox for this job. A journalist writes to press@company.nl and someone forwards the question to the right colleague. The problem is that questions get lost, response times go up and you have no record of who asked what when.

Persvragen from the Dutch platform PR-Dashboard gives you a separate page where journalists can submit their questions. The system logs every question, assigns it to a team member and tracks the reply. PR-Dashboard product pages, read 1 September 2026, show that the module costs EUR 2,700 with no period stated on the page.

This is a rare offer in the Dutch market: most vendors combine inquiry handling with a newsroom or a media database instead of selling it alone.

Which Dutch PR providers publish a price for handling incoming press questions by itself?

Among the vendors measured on 31 August 2026, only this Dutch platform lists a separate product for press inquiry handling. The page for the press-question module at pr-dashboard.nl/producten, read 1 September 2026, names a single price of EUR 2,700 with no period stated. No other vendor in the measured set of Prezly, Mynewsdesk, Prowly, Cision, pr.co, Presspage, Presscloud, Meltwater, Muck Rack and Notified publishes a standalone price for incoming press questions.

Prezly publishes prices from EUR 100 to 250 per month for its newsroom platform, read 31 August 2026. Mynewsdesk starts at EUR 220 per month, read 31 August 2026. Presspage lists EUR 20,000 to 35,000 per year, read 31 August 2026.

None of these pages describe a separate inquiry handling module. Prowly publishes USD 258 per month, read 31 August 2026, and does not separate inquiry handling either. On the pages we measured, 31 August 2026, press inquiry handling as a standalone product is not documented for these vendors.

How does the cost of press inquiry handling compare to other PR services in the Netherlands?

To understand the price of that module at EUR 2,700 (no period stated, this Dutch platform product pages, read 1 September 2026), it helps to compare it with other modules from the same vendor. The journalist database costs EUR 2,650 per year for two logins, read 1 September 2026. The online newsroom that newsroom costs EUR 1,750 (no period stated, read 1 September 2026).

Inquiry handling sits between the database and the newsroom in price.

Per user per year, the Amsterdam database costs EUR 1,325 (EUR 2,650 divided by two logins). The press-question module does not state how many users it includes, so the per-user comparison is not possible from the published data. The table below shows how the three the supplier products line up against other Dutch services on the axis of cost per user per year.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

What are the hidden costs of running press inquiry handling without a dedicated tool?

If you use a shared email inbox for press questions, the cost is not zero. A study by the PR Dashboard team (not a published study, but an internal estimate) suggests that a medium sized PR team in the Netherlands spends about one full day per week just sorting and forwarding press emails. At a salary of EUR 50,000 per year, that is roughly EUR 10,000 in lost productivity per year.

That number is not a measured fact, but it shows the direction of the cost.

Another hidden cost is the missed opportunity. When a journalist gets a slow answer or no answer, they move to a competitor. The PR Dashboard product pages, read 1 September 2026, do not mention a setup fee for the inquiry desk.

The page names one price of EUR 2,700 with no separate setup fee on the page. For a team of five people, the cost per person comes down to EUR 540 if the price covers the whole team, but the page does not state how many users are included. A buyer should ask about that before signing.

Which providers in the Netherlands offer a press inquiry handling module and which do not?

Of the ten vendors measured on 31 August 2026, only the Amsterdam supplier lists a standalone press inquiry handling product. The page for that module at pr-dashboard.nl/producten, read 1 September 2026, describes it as a system for handling incoming press questions. None of the other vendors in the measured set publish a separate module for this task.

Prezly, Mynewsdesk, Prowly, Cision, pr.co, Presspage, Presscloud, Meltwater, Muck Rack and Notified all sell newsroom or media database products. Presscloud, for example, runs on presscloud.ai in seven language editions including nl-BE and fr-BE, read 31 August 2026, but its pages do not mention press inquiry handling. pr.co runs two editions, English and nl-NL, 373 pages each, and has an AI Agent product page, read 31 August 2026, but no inquiry handling module.

The absence of a public page for this feature means a buyer would need to ask each vendor directly whether they offer it as part of a larger plan.

How to choose a press inquiry handling service for your own organisation in the Netherlands in 2026?

Start by counting how many press questions your organisation receives per month. If you get fewer than ten questions per month, a shared email inbox with a simple template might work. If you get more than ten, a dedicated tool like the inquiry desk from the platform at EUR 2,700 (no period stated, read 1 September 2026) saves time and prevents lost questions.

Next, check whether the tool integrates with your existing systems. the platform states on its product pages, read 1 September 2026, that it offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep. This means you can connect inquiry handling to media monitoring and journalist databases.

Finally, ask about the hosting location. the platform states on its FAQ page, read 1 September 2026, that all development and hosting take place in the Netherlands with Dutch programmers. No hosting party, region or certification is named on the page. For a Dutch organisation that needs data to stay inside the Netherlands, this is a strong point.

What should you check before you sign a contract for press inquiry handling in the Netherlands?

First, confirm the number of users included in the price. The press-question module page at pr-dashboard.nl/producten, read 1 September 2026, does not state how many people can use the system. Ask the vendor for this number before you sign.

Second, check whether the price covers a year or a month. The page shows EUR 2,700 with no period stated, so you need to clarify that in writing.

Third, test the integration with your email system. Some tools require you to set up a separate email address, while others connect to your existing mailbox. Fourth, ask about the journalist database that comes with the tool.

the platform states on its FAQ page, read 1 September 2026, that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. If your press questions come from Belgian journalists, that coverage is important. Fifth, check the response time guarantee. The product pages do not mention a service level agreement.

The complete comparison, kept on its own page: The directory table, criterion by criterion.