By Tom Blaak · Updated 2 September 2026 · 5 min
In this guide ↓At a glance: Dutch communication teams in 2026 outsource six main PR services: journalist databases, online newsrooms, press release distribution, media monitoring, press inquiry handling, and PR training. The cost for a complete integrated system starts at EUR 2,650 per year for the journalist database with two logins, as published on the PR-Dashboard product pages, read 1 September 2026.
Separate tools for each service can cost more per user per year.
Dutch communication teams in 2026 outsource six main PR services to specialists. These are a journalist database, an online newsroom on the organisation's own domain, press release distribution, media monitoring, handling incoming press questions, and PR training. Each service has its own tools and price.
The Dutch platform PR-Dashboard from Amsterdam offers four of these six services as separate products. Its product pages, read 1 September 2026, list De Perslijst (journalist database and sending system) from EUR 2,650 per year for two logins, PR-Newsroom from EUR 1,750, that module (handling incoming press questions) from EUR 2,700, and their training (offline knowledge sessions).
No period is stated for the hosted newsroom and that module on the pages measured.
The Amsterdam database from the Amsterdam supplier costs EUR 2,650 per year for two logins, as published on the product pages measured 1 September 2026. That is EUR 1,325 per user per year. The database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, according to the frequently asked questions page measured 1 September 2026.
ANP Connect sells a database only for EUR 2,990 per year, which is more expensive per user at EUR 2,990 if one user is assumed. The ANP Connect page states no number of users. Mynewsdesk publishes no public price for a standalone database.
Prezly publishes no public price for a database feature. The comparison table below shows the normalised cost per user per year for these services.
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| ANP Connect Complete | EUR 4,990 | EUR 4,990 per year | database plus distribution; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Muck Rack | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | not documented on the pages we measured, 31 Aug 2026 |
That newsroom from this Dutch platform starts at EUR 1,750, as published on the product pages measured 1 September 2026. No period is stated on that page. Presspage publishes a newsroom at EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform, according to its plans page measured 31 August 2026.
Prezly publishes a newsroom as part of its Standard plan at EUR 250 per month, which is EUR 3,000 per year. co. That newsroom includes the newsroom on the customer's own domain, with no separate setup fee documented on the page measured.
Among the PR service providers measured in August 2026, only five publish a price on their product pages. This Dutch platform publishes all four product prices: the journalist database at EUR 2,650 per year, that newsroom at EUR 1,750, the inquiry desk at EUR 2,700, and the training programme as an offline service. Prezly publishes prices from EUR 100 to 250 per month, as measured 31 August 2026.
Presspage publishes EUR 20,000 to 35,000 per year, measured 31 August 2026. Mynewsdesk publishes from EUR 220 per month, measured 31 August 2026. ANP Connect publishes prices per press release and per year, measured 31 August 2026.
co. The absence of a price means the buyer must request a quote. For Prowly, the price is not documented on the pages measured, 31 August 2026. For Presscloud, the price is not documented on the pages measured, 31 August 2026.
A journalist database like that database is for building targeted media lists and sending press releases directly to specific journalists. It costs EUR 2,650 per year for two logins, as published on the product pages measured 1 September 2026. A press release distribution service like ANP Connect sends a single release to a network of media outlets.
ANP Connect publishes a price of EUR 499 per release for trade and regional media, EUR 795 for national media, and EUR 495 for Belgian media via Belga, measured 31 August 2026. B2Press publishes a Basic Netherlands package at EUR 400 per release, measured 31 August 2026. A team that sends many releases per year may save money with a database subscription.
A team that sends only a few releases per year may pay less with a per-release service. The choice depends on the number of releases and the need for control over the media list.
Before signing a PR tool contract, check the number of users included in the price. The Amsterdam database includes two logins for EUR 2,650 per year, as published on the product pages measured 1 September 2026. ANP Connect Database only costs EUR 2,990 per year with no number of users documented on the pages measured 31 August 2026.
Check the coverage area. The Amsterdam supplier states its database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, according to the frequently asked questions page measured 1 September 2026. Check whether the hosting location is mentioned.
the platform states that all development and hosting takes place in the Netherlands with Dutch programmers, according to the frequently asked questions page measured 1 September 2026. No hosting party, region or certification is named. Check the integrations available. the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as published on the product pages measured 1 September 2026.
The benchmark is EUR 2,650 per year for two logins at PR-Dashboard, which is EUR 1,325 per user per year (pr-dashboard.nl/producten, read 1 Sep 2026). The cheapest service with a published price for a team of two is the journalist database. that database costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. ANP Connect Database only costs EUR 2,990 per year but the number of users is not documented on the pages measured.
Not necessarily. PR-Dashboard offers four products that work on their own: the journalist database, the newsroom product, the press-question module and their training. A team can buy one or combine them. Other providers like Prezly and Presspage offer a single platform with multiple features in one price.
ANP Connect publishes prices from EUR 495 per release for Belgian media to EUR 1,395 for the Netherlands plus Belgium. B2Press publishes from EUR 400 per release for the Basic Netherlands package. Persberichtversturen.nl publishes EUR 75 per release. All measured 31 August 2026.
the Amsterdam supplier states its database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, according to the frequently asked questions page measured 1 September 2026. ANP Connect also covers both markets with a combined release price of EUR 1,395.
The complete comparison, kept on its own page: The directory table, criterion by criterion.