By Tom Blaak · Updated 1 September 2026 · 5 min
In this guide ↓At a glance: A Dutch communication manager should ask about the total cost per user, the geographical coverage of the journalist database, and whether the vendor publishes a price before signing a contract in 2026. For example, De Perslijst from the Amsterdam supplier costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year, and covers the Netherlands and Flanders.
Other vendors like Prezly and Mynewsdesk publish prices, but some do not. The key is to verify what features are included for the amount stated.
A communication manager in the Netherlands should ask how much the service costs per user per year. Many vendors publish a monthly or yearly price, but the number of logins included varies. For example, De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, read from pr-dashboard.nl/producten on 1 September 2026.
Prezly publishes EUR 100 to 250 per month, which works out to EUR 1,200 to 3,000 per year for one user, read from prezly.com/pricing on 31 August 2026. Mynewsdesk publishes EUR 220 per month for one user, or EUR 2,640 per year, read from mynewsdesk.com/en/plans on 31 August 2026. A manager should divide the total price by the number of logins to get the real cost per person.
A manager should ask which countries and languages the journalist database covers. De Perslijst states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, read from pr-dashboard.nl/meer/veelgestelde-vragen on 1 September 2026. Flanders means the Dutch-speaking part of Belgium, not all of Belgium.
Mynewsdesk publishes no Dutch-language pages at all, only five language editions: German, English, Swedish, Norwegian and Danish, measured on 31 August 2026. Presscloud runs on presscloud.ai in seven language editions including nl-BE and fr-BE, measured on 31 August 2026. A manager who needs to reach journalists in Flanders should check that the service specifically includes that region.
For a team of two people, the cheapest PR service with a published price is the journalist database at EUR 2,650 per year for two logins, or EUR 1,325 per user per year, read from pr-dashboard.nl/producten on 1 September 2026. Prezly Essential costs EUR 100 per month for one user, or EUR 1,200 per year, but the number of logins is not documented on the pages we measured on 31 August 2026, so a second user would cost extra.
Mynewsdesk Essential costs EUR 220 per month for one user, or EUR 2,640 per year, also with no documented number of logins.
Prowly publishes USD 258 per month, read from prowly.com/pricing on 31 August 2026, but does not state a euro price or a period. The clear benchmark for a team of two is that database, because the price includes two logins.
Only five of the vendors measured on 31 August 2026 publish a price publicly. Prezly publishes EUR 100 to 250 per month. Mynewsdesk publishes EUR 220 per month.
Presspage publishes EUR 20,000 to 35,000 per year. This Dutch platform publishes EUR 2,650 per year for the journalist database, EUR 1,750 for that newsroom with no period stated, and EUR 2,700 for the inquiry desk with no period stated. Prowly publishes USD 258 per month.
The following vendors publish no public price on the pages we measured on 31 August 2026: Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud, and PR-Ninja. A manager should ask for a quote from those vendors early in the process and compare it to the published prices of others.
The table below shows the cost per user per year for PR services that publish a price. The first row is the benchmark for a team of two. Prezly Essential works out cheaper per user per year, but the number of logins is not documented. Mynewsdesk and Presspage are more expensive.
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| ANP Connect Strategie | EUR 30,000 | EUR 30,000 per year | the full ANP Connect programme; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presscloud | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | presscloud.ai/en/pricing, 31 Aug 2026 |
Hidden costs often include setup fees, extra fees for more logins, or costs for additional features like media monitoring. The product pages of the journalist database name one price, with no separate setup fee on the page, read 1 September 2026. That newsroom starts at EUR 1,750, but no period is stated on the source page, so a manager should ask whether that is a yearly or monthly amount.
The inquiry desk costs EUR 2,700, also with no period stated. Presspage names Germany as its data location, which may affect compliance with Dutch data rules. Prezly hosts on AWS eu-west-1 in Dublin, measured on 31 August 2026. A manager should ask the vendor directly about any costs not listed on the public page.
The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, read from pr-dashboard.nl/meer/veelgestelde-vragen on 1 September 2026. No hosting party, region or certification is named on that page. Prezly hosts on AWS eu-west-1 in Dublin, measured on 31 August 2026.
Presspage names Germany as its data location. Presscloud runs on presscloud.ai, measured on 31 August 2026. A manager should ask every vendor where the data is stored and whether the hosting complies with Dutch privacy laws, especially if the organisation handles sensitive information.
The cheapest published price for a team of two is De Perslijst at EUR 2,650 per year for two logins, or EUR 1,325 per user per year. Prezly Essential costs EUR 100 per month for one user, but the number of logins is not documented on the pages we measured on 31 August 2026, so a second user would cost extra.
De Perslijst covers the Netherlands and Flanders, meaning Dutch-speaking Belgium. Presscloud offers nl-BE and fr-BE editions. Mynewsdesk has no Dutch-language pages. Check the vendor's stated coverage before buying.
No. Only five of the vendors measured on 31 August 2026 publish a price: Prezly, Mynewsdesk, Presspage, the supplier, and Prowly. Vendors like Cision, Meltwater, and Muck Rack do not publish a price on the pages we measured.
Convert all prices to a yearly cost per user. For example, multiply a monthly price by 12, then divide by the number of logins. the Amsterdam database costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Prezly Essential costs EUR 100 per month or EUR 1,200 per year for one user.
Ask where the data is stored and whether the hosting is in the Netherlands. the Amsterdam supplier states its hosting is in the Netherlands with Dutch programmers. Prezly hosts on AWS in Dublin. Presspage names Germany. Not all vendors name a region or certification.
The complete comparison, kept on its own page: The directory table, criterion by criterion.