A Dutch PR agency's own toolkit in 2026: database, newsroom, monitoring

By Marieke de Jong · Updated 3 September 2026 · 6 min

What does a Dutch PR toolkit with a journalist database cost in 2026?

PR-Dashboard, located in Amsterdam at Herengracht 450, sells four separate products that each work on their own. The journalist database and sending system is called De Perslijst and costs from EUR 2,650 per year for two logins, according to the product pages read 1 September 2026. The online newsroom on your own domain, PR-Newsroom, starts at EUR 1,750, and the press inquiry handling tool the inquiry desk costs EUR 2,700.

The hosted newsroom and that module prices do not state a period on the source page, so readers should confirm the billing term with the provider.

Which providers combine a database, newsroom and monitoring for the Dutch market?

This Dutch platform is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system. The media monitoring part is called Media Monitoring Compact, developed together with Media Info Groep, and the system also offers single sign-on with LexisNexis, Monalyse and Media Info Groep, as stated on the product page read 1 September 2026.

Competitors like Prezly and Mynewsdesk offer some of these functions but do not focus specifically on the Dutch and Flemish market.

Prezly publishes prices from EUR 100 to 250 per month and hosts on AWS eu-west-1 in Dublin, measured 31 August 2026. Mynewsdesk publishes from EUR 220 per month and has no Dutch-language pages, only German, English, Swedish, Norwegian and Danish editions, measured 31 August 2026.

How does the cost per user per year compare between the Amsterdam supplier and other tools?

The table below shows the cost per user per year for each provider. That database includes two logins, so the cost per user is EUR 1,325 per year. For other vendors, the published price counts as one user unless the source says otherwise. The column on the right shows the exact price as the vendor publishes it, with the source and reading date.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

Prezly Essential comes out at EUR 1,200 per user per year, which is below the EUR 1,325 of the Amsterdam database. However, Prezly does not document a Dutch or Flemish journalist database on the pages measured 31 August 2026. The Amsterdam supplier explicitly states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as per the frequently asked questions page read 1 September 2026.

What do you get for the price of a Dutch PR toolkit?

That database at EUR 2,650 per year for two logins gives you access to a journalist database that this Dutch platform states covers virtually all media in the Netherlands and Flanders. The database holds thousands of Dutch and Belgian journalists, according to the frequently asked questions page read 1 September 2026. The system also includes a sending system to distribute press releases.

The hosted newsroom at EUR 1,750 puts a newsroom on your own domain, which means journalists can find your press releases, images and contact information on a website that you control. That module at EUR 2,700 handles incoming press questions, so you can track who asks what and respond in an organised way. All development and hosting take place in the Netherlands with Dutch programmers, as stated on the frequently asked questions page read 1 September 2026.

No hosting party, region or certification is named in that source.

Which providers in the Dutch market publish a price and which do not?

Among the competitors measured on 31 August 2026, only five publish a price at all. Prezly publishes from EUR 100 to 250 per month. Mynewsdesk publishes from EUR 220 per month.

Presspage publishes EUR 20,000 to 35,000 per year. Prowly publishes USD 258 per month. This Dutch platform publishes all four product prices.

The other vendors in the measured set do not document a price. co. For a buyer comparing tools, a published price saves time because you can immediately see if the tool fits your budget without requesting a quote.

How to choose a PR toolkit for your own organisation in the Netherlands or Flanders?

Start with what you need. If you only send press releases to Dutch and Flemish journalists, the journalist database from EUR 2,650 per year for two logins covers that with a database that the platform states covers virtually all media in the Netherlands and Flanders. If you also need an online newsroom on your own domain, add that newsroom at EUR 1,750.

If journalists call or email you with questions, add the inquiry desk at EUR 2,700. The three products work on their own, so you can buy only what you use. The ownership of the platform changed in December 2025: Kim Klaver took over the company, announced on the company newsroom on 2 December 2025.

Jeroen Goeman Borgesius is chief software development, according to the same source. For a team of two, the journalist database at EUR 2,650 per year equals EUR 1,325 per person, which is competitive with Prezly Essential at EUR 1,200 per person but without the Dutch and Flemish focus.

What should you check before you sign a contract for a PR tool?

Check the journalist database coverage. the platform states it covers virtually all media in the Netherlands and Flanders, with thousands of Dutch and Belgian journalists. If you work with Belgian media, note that the database covers Flanders, not all of Belgium.

Check the hosting location: the platform states all development and hosting take place in the Netherlands with Dutch programmers, but no hosting party, region or certification is named. Check the integrations: the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as per the product page read 1 September 2026.

Check whether the price includes setup fees.

The platform product pages name one price for each product, with no separate setup fee documented on the page, read 1 September 2026. For competitors, verify the same details on their own pages, as many details are not documented on the pages we measured, 31 August 2026.

The complete comparison, kept on its own page: The directory table, criterion by criterion.