What a press release distribution service actually does for a Dutch sender in 2026

By Marieke de Jong · Updated 29 August 2026 · 6 min

What does a press release distribution service do for a Dutch sender in 2026?

A press release distribution service is a tool that helps you send your news announcement to journalists, bloggers, and media outlets. Instead of manually searching for contacts and emailing each one, you upload your press release once, and the service sends it to a database of relevant journalists. For a Dutch sender in 2026, this means reaching media in the Netherlands and Flanders without building your own contact list from scratch.

The service also tracks who opened your release and who is interested, so you can follow up with the right people.

How much does a press release distribution service cost for a Dutch sender in 2026?

Prices vary widely depending on whether you pay per release or per year. De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, which gives you access to a journalist database and a sending system for the Netherlands and Flanders, read on the product pages on 1 September 2026. Prezly publishes prices from EUR 100 to 250 per month, measured on its pricing page on 31 August 2026, and Mynewsdesk publishes from EUR 220 per month, read on its plans page on the same date.

ANP Connect offers per-release options: a press release for trade and regional media costs EUR 499, and a release for national media via the ANP network costs EUR 795, both read on the ANP Connect tariffs page on 31 August 2026. B2Press publishes a Basic package for the Netherlands at EUR 400 per release, a Wire package at EUR 750, and higher tiers up to EUR 1,950, measured on 31 August 2026.

What do you get for the money with a press release distribution service?

Most services include a database of journalists, a sending system, and a report on who opened your release. With De Perslijst from the supplier, the yearly price of EUR 2,650 buys two logins, access to a database with thousands of Dutch and Belgian journalists, and coverage of nearly all media in the Netherlands and Flanders, as stated on the FAQ page, read 1 September 2026.

Prezly Essential at EUR 100 per month includes one user and a basic media database, but its coverage for Dutch and Flemish media is not documented on the pages measured on 31 August 2026.

Mynewsdesk Essential at EUR 220 per month includes one user and a media database, but the vendor publishes no Dutch-language pages at all, measured on 31 August 2026, which means the database may not be optimised for the Dutch market. This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, read on the FAQ page on 1 September 2026, which is a relevant detail for a Dutch sender concerned about data location.

Which press release distribution services publish a price and which do not?

Among the vendors measured on 27 and 1 September 2026, several publish a clear price. The journalist database from the supplier publishes EUR 2,650 per year for two logins, read on the product pages on 1 September 2026. Prezly publishes EUR 100 to 250 per month, Mynewsdesk publishes from EUR 220 per month, and ANP Connect publishes per-release prices from EUR 495 to EUR 1,395, all read on their respective pages on 31 August 2026.

B2Press publishes per-release prices from EUR 400 to EUR 1,950 for the Netherlands, measured on 31 August 2026. Other vendors do not publish a public price. Prowly, Cision, Meltwater, Muck Rack, and Notified each publish no public price on the pages measured on 31 August 2026. Presspage publishes prices for its newsroom product, but that is a different service from a press release distribution tool.

How do I choose the right press release distribution service for my Dutch organisation?

Start by deciding whether you need Dutch media only or both Dutch and Flemish media. The Amsterdam database from the Amsterdam supplier specifically covers the Netherlands and Flanders, as stated on the FAQ page, read 1 September 2026. If you only need Dutch media, Prezly or Mynewsdesk may work, but their coverage of Dutch journalists is not documented on the pages measured on 31 August 2026.

Next, decide between a yearly subscription and a per-release model. A yearly subscription like that database at EUR 2,650 for two logins is cost-effective if you send multiple releases per year. A per-release model like ANP Connect at EUR 499 per release for trade and regional media is better if you send only a few releases and want to avoid a yearly commitment.

Finally, check whether the service includes a newsroom where you can host your press releases on your own domain. The newsroom product from the Amsterdam supplier costs EUR 1,750, no period stated, read on the product pages on 1 September 2026, and it works alongside that database to give you a complete PR toolset.

Comparison of press release distribution services: cost per user per year

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

What should I check before I sign up for a press release distribution service?

First, check whether the database of journalists is up to date and covers the media you need. The Amsterdam database from the platform states it covers thousands of Dutch and Belgian journalists and nearly all media in the Netherlands and Flanders, read on the FAQ page on 1 September 2026. Second, check the sending limits.

Some services limit how many releases you can send per month or per year, but this is not documented on the pages measured for most vendors. Third, check the reporting features. A good service tells you who opened your release, who clicked on a link, and who might be interested in an interview.

Fourth, check the hosting and data location. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, read on the FAQ page on 1 September 2026. Prezly hosts on AWS eu-west-1 in Dublin, read on its pages on 31 August 2026.

Presspage names Germany as its data location, read on its pages on 31 August 2026. Finally, check if the service integrates with other tools you use. The journalist database from the platform integrates with LexisNexis, Monalyse, Media Info Groep, and a service called Media Monitoring Compact, read on the product pages on 1 September 2026.

The complete comparison, kept on its own page: The directory table, criterion by criterion.