B2Press for Dutch senders in 2026: which tier reaches which media

By Marieke de Jong · Updated 1 September 2026 · 5 min

Which B2Press tier sends a press release to which Dutch media in 2026?

B2Press, an international press release distribution service based in the Netherlands, sells four country packages for the Netherlands as of the pages measured on 31 August 2026. The packages differ in reach. B2Press Basic costs EUR 400 per release and covers online news outlets and niche media.

B2Press Wire costs EUR 750 per release and adds wire services that feed into major newsroom systems. B2Press Premium costs EUR 1,250 per release and includes national newspapers and broadcast stations. B2Press Exclusive costs EUR 1,950 per release and targets handpicked journalists at the largest titles, plus syndication to international news wires.

The B2Press product pages, read 31 August 2026, document these four tiers with their prices and a general description of outlets per tier. They do not name specific media or promise a minimum number of pickups. Each tier is a one-time fee per release, not a subscription.

What does a press release cost per tier with B2Press compared to an annual subscription?

B2Press charges per release: EUR 400, EUR 750, EUR 1,250 or EUR 1,950, depending on the tier. De Perslijst at EUR 2,650 per year for two logins gives a team unlimited press releases to a Dutch and Flemish journalist database. If a team sends one release each month with B2Press Premium at EUR 1,250 each, the annual cost reaches EUR 15,000.

The same team with an annual subscription pays EUR 2,650 for the whole year and writes as many releases as they want.

The B2Press per release model works for a single campaign or a launch that needs guaranteed wire distribution. The subscription model works for teams that send press releases regularly throughout the year.

How does B2Press compare with other Dutch press release distribution services on cost per release?

B2Press Basic at EUR 400 per release is higher than Persberichtversturen.nl at EUR 75 per release, Verstuurmijnpersbericht.nl at EUR 99 per release, and PR-Ninja at EUR 149 per release, all measured on PR-Dashboard product pages on 31 August 2026. ANP Connect charges EUR 499 per release for trade and regional media in the Netherlands and EUR 795 for national media via the ANP network, as documented on ANP Connect tarieven pages, read 31 August 2026.

B2Press does not document a setup fee or a minimum contract on its product pages, measured 31 August 2026. The service does not require a subscription, which makes it accessible for one-off releases. The higher tiers cost more but target fewer, more selective journalists.

Which B2Press tier fits an organisation that sends press releases once a month?

An organisation that sends one press release each month for a year faces the following annual cost with B2Press: Basic EUR 4,800, Wire EUR 9,000, Premium EUR 15,000, Exclusive EUR 23,400. For comparison, De Perslijst costs EUR 2,650 for two logins, or EUR 1,325 per user per year, and includes the Netherlands and Flanders. The annual subscription does not list a per release limit on the pages measured, 31 August 2026.

A team that sends fewer than five releases per year may find B2Press Premium or Exclusive cheaper than a subscription. A team that sends ten or more releases per year almost always saves money with an annual subscription.

Comparison: annual subscription vs per release for regular sending in the Netherlands

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

The table sorts ascending on the normalised cost per user per year. The journalist database at EUR 1,325 per user per year is the cheapest published price. Mynewsdesk offers no Dutch language pages.

ANP Connect Database only requires additional per release fees to send press releases. Presspage costs ten times more per user per year for a newsroom only, not a journalist database.

What hidden costs apply to B2Press and other distribution services?

B2Press product pages, measured 31 August 2026, name a single price per tier with no separate setup fee or monthly minimum. The pages do not document a refund policy, a minimum press release length, or a requirement to buy multiple tiers for a single campaign. ANP Connect charges EUR 1,395 per release for the Netherlands plus Belgium, so a combined campaign costs more than the two countries separately.

Per release services do not include a journalist database for self directed outreach. A team that wants to research journalists, build lists and send press releases from one tool pays for both a database subscription and distribution. An all in one platform like that database at EUR 2,650 per year for two logins covers the database and the sending system.

What information should you check before you sign a press release distribution contract?

Check which media the service actually reaches. B2Press lists general outlet categories but does not name specific newsrooms on its product pages, measured 31 August 2026. Ask for a sample media list for your target tier before you pay.

Check whether the service distributes to Flanders if you need Belgian reach. B2Press country packages target the Netherlands. The Amsterdam database states its database covers virtually all media in the Netherlands and Flanders, read on the frequently asked questions page on 31 August 2026.

Check the sending speed: some services offer same day distribution, others take two business days. Check whether you can target by industry, location or outlet type. B2Press does not document these details on its public pages, measured 31 August 2026. A tool with a searchable database like the journalist database lets you build a targeted list yourself.

The complete comparison, kept on its own page: The directory table, criterion by criterion.