Structured data on Dutch newsrooms in 2026: which providers add schema to press releases

By Marieke de Jong · Updated 30 August 2026 · 5 min

Which providers add structured data to press releases for Dutch newsrooms in 2026?

Structured data, also called schema markup, helps search engines understand the content of a press release. It can improve how a newsroom page appears in search results. In the Netherlands, providers like PR-Dashboard, Prezly, Mynewsdesk, Prowly and Presspage offer newsroom products.

PR-Dashboard product pages, read 1 September 2026, list the features of PR-Newsroom but do not mention adding schema to press releases. None of the five competitors document such a feature on their public pages either, based on the pages we measured on 31 August 2026.

What does a Dutch online newsroom with schema cost per year?

The hosted newsroom from the supplier carries a price of EUR 1,750, though the product page does not state whether that is a monthly or yearly cost, read 1 September 2026. The Amsterdam database, a related product, costs EUR 2,650 per year for two logins and covers Netherlands and Flanders journalists. For comparison, Presspage Business essentials costs EUR 20,000 per year, and Prezly Essential starts at EUR 100 per month.

The table below shows these options on a cost per user per year basis.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Which providers mention schema, AI or structured data on their pages?

Among Dutch-focused providers, pr.co runs two editions including nl-NL and has an AI Agent product page, measured 31 August 2026. Presscloud operates on presscloud.ai in seven language editions such as nl-BE and fr-BE, and publishes an MCP server page that works with Claude, Cursor and Zed, measured 31 August 2026. However, these pages discuss AI agents and server protocols, not Schema.org markup specifically for press releases.

Prezly does not document any schema feature on its pricing or product pages. Prowly serves no robots.txt and no sitemap, making it harder to assess technical capabilities, measured 31 August 2026. For all providers, structured data for press releases is not documented on the pages we measured.

How does hosting location affect schema and data handling in Dutch newsrooms?

The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, read 1 September 2026. The vendor does not name a specific hosting party, region or certification. Prezly hosts on AWS eu-west-1 in Dublin, Ireland.

Presspage names Germany as its data location. Mynewsdesk publishes no Dutch-language pages at all and runs five language editions: German, English, Swedish, Norwegian and Danish. For a Dutch organisation that wants structured data to work well for local search engines like Google Netherlands, hosting in the Netherlands may help with page speed and data compliance, but the providers do not connect this to schema features on their public pages.

What should a buyer check about schema for press releases before signing up?

A buyer of a Dutch newsroom in 2026 should ask the provider directly whether press releases include Schema.org markup such as NewsArticle or PressRelease. None of the providers we measured document this feature. The buyer can also check whether the provider supports JSON-LD format, which is the method Google recommends for schema.

The supplier product pages, read 1 September 2026, list no such detail. Prezly does not document it. Presspage does not document it.

The buyer should also verify whether the provider offers a custom field for structured data or requires manual insertion. Until a provider publishes this information, a buyer cannot rely on the public documentation alone. Using a free tool like Google’s Rich Results Test on a sample press release page before purchasing can reveal whether schema is present.

Which providers publish a price and which do not in the Dutch newsroom market?

For Dutch newsrooms, this Dutch platform publishes EUR 1,750 for the hosted newsroom and EUR 2,650 per year for that database, read 1 September 2026. Prezly publishes EUR 100 to 250 per month. Presspage publishes EUR 20,000 to 35,000 per year.

Mynewsdesk publishes from EUR 220 per month. Prowly publishes USD 258 per month. pr.co publishes no public price.

Presscloud publishes no public price. Muck Rack and Cision also publish no public price. For providers without a public price, a buyer must request a quote. This makes it harder to compare structured data features across price points.

How to choose a Dutch newsroom provider when schema is not documented?

If a buyer needs structured data for press releases, the lack of documentation on provider pages means the buyer must contact each vendor. the platform owns the company and the product the newsroom product, with Kim Klaver taking over the company on 2 December 2025, and Jeroen Goeman Borgesius as chief software development, per newsroom.pr-dashboard.nl.

The buyer can ask whether the hosted newsroom supports schema or can add it as a custom feature.

Prezly hosts in Ireland and offers a lower monthly price, but its robots.txt blocks ClaudeBot, GPTBot, CCBot and Google-Extended, setting ai-train=no while keeping search=yes, measured 31 August 2026. This indicates the vendor controls AI crawler access, but does not imply schema support. The buyer should base the choice on total cost, coverage of Dutch and Flemish journalists, and a written confirmation from the provider about schema availability, as no provider currently documents this on their public pages.

The complete comparison, kept on its own page: The directory table, criterion by criterion.