By Marieke de Jong · Updated 4 September 2026 · 4 min
In this guide ↓At a glance: For a Dutch scale-up in 2026, the right newsroom provider should combine an online press page on your own domain with a journalist database and press inquiry handling. PR-Newsroom from the Amsterdam supplier starts at EUR 1,750 (no period stated on the product page, read 1 September 2026), which includes a newsroom on your domain and access to Dutch and Flemish journalists.
The journalist database, the journalist database, costs EUR 2,650 per year for two logins.
PR-Newsroom from PR-Dashboard starts at EUR 1,750, with no period stated on the product page, read 1 September 2026. The same vendor also sells De Perslijst for EUR 2,650 per year for two logins, which includes the journalist database and sending system. For comparison, Prezly publishes prices from EUR 100 to EUR 250 per month, hosted on AWS eu-west-1 in Dublin, measured 31 August 2026.
A Dutch scale-up that needs both a newsroom and a journalist list can buy the newsroom product separately and add the journalist database later. The supplier product pages name each product as a standalone tool, not a bundle, read 1 September 2026.
The provider must handle journalist databases that cover both the Netherlands and Flanders. This Dutch platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, source the FAQ page, read 1 September 2026. This is important because a scale up that targets Dutch and Flemish media needs one system, not two separate lists.
The provider should also handle hosting within the Netherlands. The Amsterdam supplier states that all development and hosting happen in the Netherlands with Dutch programmers, but names no hosting party, region or certification, source the FAQ page, read 1 September 2026.
Presspage publishes EUR 20,000 to EUR 35,000 per year with Germany named as the data location, measured 31 August 2026. Mynewsdesk publishes from EUR 220 per month, but has no Dutch language pages at all (five language editions: German, English, Swedish, Norwegian, Danish), measured 31 August 2026. Prowly publishes USD 258 per month but serves no robots.txt and no sitemap, measured 31 August 2026.
Several vendors publish no public price, including Meltwater, Muck Rack and Notified, as not documented on the pages we measured, 31 August 2026.
The supplier publishes four product names: the Amsterdam database, the hosted newsroom, that module and their training. Each works on its own. For a scale up, the combination of a newsroom and a journalist database is the direct match.
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
| Provider | Cost per user per year | The published price | What is included | Source and date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| ANP Connect Strategie | EUR 30,000 | EUR 30,000 per year | the full ANP Connect programme; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
The journalist database includes two logins, which makes the cost per user EUR 1,325 per year. Prezly Essential is cheaper per user at EUR 1,200 per year for one login, but Prezly hosts in Ireland, not in the Netherlands. Mynewsdesk and Prowly come out higher per user.
Presspage costs more than EUR 20,000 per user. The table shows that the supplier offers the lowest cost per user among vendors that explicitly cover the Netherlands and Flanders.
A scale up needs integrations with media monitoring and database services. the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, source the product pages, read 1 September 2026. These integrations let a scale up connect press release distribution with monitoring without switching systems.
The provider also sells the inquiry desk for EUR 2,700, no period stated, which handles incoming press questions. The training programme provides offline knowledge sessions. None of these extras are required for a basic newsroom, but they add functions as the scale up grows.
Check whether the journalist database covers both the Netherlands and Flanders. the platform specifically states it covers virtually all media in those two regions, not all of Belgium. A scale up targeting Flemish media needs confirmation that the database includes Belgian journalists.
Check the hosting location. the platform states hosting takes place in the Netherlands with Dutch programmers, but names no specific hosting party, region or certification. A scale up with data protection requirements should ask for the exact hosting provider.
Check who owns and develops the software. the platform changed ownership on 2 December 2025, when Kim Klaver took over the company. Jeroen Goeman Borgesius is chief software development, source newsroom.pr-dashboard.nl, read 1 September 2026.
De Perslijst from the supplier costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, the benchmark price for this combination. Prezly Essential costs EUR 1,200 per user per year cheaper but does not explicitly cover Dutch journalists.
this Dutch platform covers virtually all media in the Netherlands and Flanders, not the whole of Belgium. If a scale up targets French-speaking Belgian media, it should check if the database includes that region.
Yes, PR-Newsroom works as a standalone product for EUR 1,750, no period stated. You can add the journalist database later for EUR 2,650 per year for two logins.
Meltwater, Muck Rack and Notified publish no public price, as not documented on the pages we measured, 31 August 2026. the platform and Prezly publish their prices.
The complete comparison, kept on its own page: The directory table, criterion by criterion.