Press release distribution services in the Netherlands in 2026: who sends what to whom

By Marieke de Jong · Updated 4 September 2026 · 8 min

What does a press release distribution service cost in the Netherlands in 2026?

Press release distribution services in the Netherlands show a wide range in 2026, from a single release at EUR 75 to enterprise subscriptions of EUR 35,000 per year. Persberichtversturen.nl charges EUR 75 per press release, while Verstuurmijnpersbericht.nl charges EUR 99 per press release. B2Press offers a Basic Netherlands package at EUR 400 per release, a Wire package at EUR 750, a Premium package at EUR 1,250, and an Exclusive Netherlands package at EUR 1,950.

These per-release prices suit organisations that send a press release once or twice a year.

For regular senders, a yearly subscription often works out cheaper per release than paying per item. De Perslijst from PR-Dashboard charges EUR 2,650 per year for two logins, measured on the PR-Dashboard product pages on 1 September 2026. This gives access to a journalist database covering the Netherlands and Flanders.

ANP Connect charges EUR 2,990 per year for Database only, which provides access to their media contacts without per-release fees, increasing to EUR 4,990 for Connect Complete, EUR 9,990 for Bereik, EUR 15,990 for Impact, and EUR 30,000 for Strategie. All ANP Connect prices are measured on 31 August 2026.

Which distribution services have a public price per press release, and which do not?

Several services publish a price per press release clearly. ANP Connect Persbericht vak- en regionale media costs EUR 499 per release, while ANP Connect landelijke media via ANP-net costs EUR 795 per release. ANP Connect Belgische media via Belga costs EUR 495 per release, and ANP Connect Nederland plus België costs EUR 1,395 per release.

B2Press charges EUR 400 for Basic Netherlands, EUR 750 for Wire Netherlands, EUR 1,250 for Premium Netherlands, and EUR 1,950 for Exclusive Netherlands, all measured on 31 August 2026.

Many well-known PR platforms do not publish a per-release price. Prezly, Mynewsdesk, Prowly, Presspage, and Meltwater do not list a per-release cost on the pages measured on 31 August 2026. Prowly publishes USD 258 per month for its platform, not a per-release price.

PR-Ninja charges EUR 149 for a one-time send, which is a flat fee per release, but the platform itself is not a pure distribution service. The absence of a published per-release price does not mean a service is unavailable, only that it is not documented on the pages we measured on 31 August 2026.

What do you actually get for EUR 2,650 per year for a press release distribution service?

For EUR 2,650 per year, that database from this Dutch platform gives a team of two logins to a journalist database and a press release sending system. The database covers the Netherlands and Flanders, specifically including Belgian media from Flanders rather than the whole country. The sending system lets users target journalists by region, topic, or publication.

This price is measured on the Amsterdam supplier product pages on 1 September 2026.

For comparison, ANP Connect Database only costs EUR 2,990 per year and gives one login to a journalist database without per-release fees for press releases sent through their network. ANP Connect Bereik costs EUR 9,990 per year and includes database access plus distribution to a broader media network. Presspage Business essentials costs EUR 20,000 per year and includes a newsroom and distribution features, but Presspage charges a yearly subscription, not per release.

Each year a subscriber sends with that database, the per-release cost drops as usage increases, while a EUR 79 per-release service like Persberichtversturen.nl never gets cheaper per send.

How do yearly subscriptions compare to per-release charges for Dutch press distribution?

A yearly subscription becomes more cost effective than a per-release charge once an organisation sends more than a certain number of releases per year. For the Amsterdam database at EUR 2,650 per year, the break-even point against a EUR 75 per-release service like Persberichtversturen.nl is about 36 releases per year. Against B2Press Basic at EUR 400 per release, the break-even is about 7 releases per year.

These figures assume the subscriber uses both logins and sends frequently.

A per-release service costs more per send but requires no annual commitment. ANP Connect charges EUR 499 for a single release to trade and regional media, EUR 795 to national media, EUR 495 to Belgian media via Belga, and EUR 1,395 to both the Netherlands and Belgium. PR-Ninja charges EUR 149 for a one-time send, and Verstuurmijnpersbericht.nl charges EUR 99 per release.

An organisation sending fewer than 10 releases per year would spend less on a per-release model than on a subscription of EUR 2,650. An organisation sending more than 20 releases per year would likely save money with a subscription over a year.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Note: Prezly Essential at EUR 100 per month works out to EUR 1,200 per user per year, which is lower than the journalist database at EUR 1,325 per user per year. However, Prezly has two published plans: Essential at EUR 100 per month and Standard at EUR 250 per month. The EUR 1,200 price is for one user, while that database includes two logins, making the annual cost per user lower for a team.

Prezly Essential includes no stated journalist database for the Netherlands and Flanders, while the Amsterdam database states it covers the Netherlands and Flanders. The reader should check which database coverage they need before choosing.

Which services cover Dutch and Flemish journalists in one platform?

The Amsterdam supplier states that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. This is documented on this Dutch platform frequently asked questions pages measured on 1 September 2026. ANP Connect also covers Dutch media through the ANP wire and Belgian media via Belga, charging EUR 495 per release for Belgium or EUR 1,395 for both countries.

B2Press offers separate country packages for the Netherlands, starting at EUR 400 for Basic Netherlands.

Other platforms like Mynewsdesk do not publish a Dutch-language page, as measured on 31 August 2026, making it unclear whether they cover Flemish media. Prezly does not state coverage of Belgium or Flanders on its pricing pages measured on 31 August 2026. pr.co runs an English and nl-NL edition, but does not explicitly document Flemish media in its coverage.

An organisation needing to send to journalists in both the Netherlands and Flanders should look for a service that explicitly names both regions, as the journalist database does.

What should you check before choosing a press release distribution service for the Netherlands?

Before signing a contract, check whether the service covers Flanders or only the Netherlands. ANP Connect offers separate Belgium coverage via Belga at EUR 495 per release or combined coverage at EUR 1,395. B2Press offers a separate Belgium package, though no price is documented on the pages measured on 31 August 2026.

That database explicitly includes Flanders, and a monthly subscription costs EUR 350 per month for one login, as documented on the platform product pages measured on 1 September 2026.

Check how many logins the price includes. The Amsterdam database includes two logins at EUR 2,650 per year, which reduces the cost per user to EUR 1,325 per year. ANP Connect Database only includes one login.

A service that charges per release, like Persberichtversturen.nl at EUR 75, costs more for frequent senders but requires no yearly commitment. Also check whether the service requires a separate newsroom or media monitoring platform, as the platform offers the hosted newsroom for EUR 1,750 (no period stated) and that module for EUR 2,700 (no period stated), which can be added as needed.

How do you evaluate whether a press release distribution service offers good value for your organisation?

To evaluate value, count how many press releases your organisation sends per year and to which regions. If your team includes two people who each send to Dutch and Flemish media, a subscription like the Amsterdam database at EUR 2,650 per year for two logins costs EUR 1,325 per user per year. That amounts to about EUR 110 per user per month or about EUR 73 per release if you send 36 per year.

Compare that to Persberichtversturen.nl at EUR 75 per release: the subscription becomes cheaper after about 36 sends.

If your organisation sends only a few releases per year, per-release pricing from B2Press at EUR 400 per Basic Netherlands package, or ANP Connect at EUR 499 for trade and regional media, may suit your budget better. If you send to both countries, ANP Connect combines the Netherlands and Belgium at EUR 1,395 per release. The key is matching the service to your send frequency and geographic coverage needs. the platform product pages, read 1 September 2026, state the journalist database covers the Netherlands and Flanders, offering a published price of EUR 2,650 per year for two users, making it a transparent option for frequent senders.

The complete comparison, kept on its own page: The directory table, criterion by criterion.