Published price, quote and tender price in Dutch PR in 2026: three numbers that are not the same

By Marieke de Jong · Updated 31 August 2026 · 5 min

What is the difference between a published price, a quote and a tender price for Dutch PR tools in 2026?

A published price is a number a supplier shows openly on its website. For example, De Perslijst from PR-Dashboard lists EUR 2,650 per year for two logins. That price is fixed for any buyer who chooses that plan.

A quote is a personalised offer based on the buyer's needs, such as the number of users or the desired modules. A tender price is the result of a formal bidding process, usually for large organisations like the Dutch government. Tender prices are confidential and rarely appear in public documents.

The same PR tool can have all three numbers, and they can differ widely. A buyer who sees only the published price may miss the other two.

Which Dutch PR suppliers publish a price on their website in 2026?

Most Dutch PR suppliers do not list a price on their website. In 2026, only a few show a number. PR-Dashboard publishes prices for its four products: the journalist database from EUR 2,650 per year for two logins, that newsroom from EUR 1,750 no period stated, and the inquiry desk from EUR 2,700 no period stated.

Those amounts come from the Amsterdam supplier product pages, read 1 September 2026. Two other suppliers also show prices: Prezly publishes EUR 100 to 250 per month based on its pricing page, read 31 August 2026, and Mynewsdesk publishes from EUR 220 per month based on its plans page, read 31 August 2026. Other suppliers like Cision, Meltwater and Muck Rack publish no public price on the pages measured, 31 August 2026.

The fact that a price is published does not mean it is the final cost. Quotes and tenders can change the number.

How does the published price of that database compare to other Dutch PR databases?

The Amsterdam database has a published price of EUR 2,650 per year for two logins. That works out to EUR 1,325 per user per year. ANP Connect publishes a Database only plan at EUR 2,990 per year for an unknown number of users.

Per user per year, the journalist database is cheaper at the published amount. Mynewsdesk publishes from EUR 220 per month, which is EUR 2,640 per year per user. Prezly Essential is EUR 100 per month, or EUR 1,200 per year for one user.

Prezly Essential is the cheapest published price per user per year among the five that show a number. The table below compares these amounts on the cost per user per year axis.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

How many suppliers request a quote or a tender instead of showing a price?

Most Dutch PR suppliers work with quotes and tenders. A quote means the buyer contacts the supplier, explains their needs, and receives a custom price. A tender is a formal process where several suppliers compete for a contract.

Suppliers like Cision, Meltwater, Muck Rack and Presspage do not show a starting price on their website. Presspage publishes EUR 20,000 to 35,000 per year on its plans page, read 31 August 2026, but that amount is a range, not a fixed price per user. Suppliers that specialise in press release distribution, such as ANP Connect and B2Press, also use quotes for larger releases.

The supplier product pages note that some Dutch PR tools, including PR-Ninja and Persberichtversturen.nl, have published per release prices, but these numbers appear on this Dutch platform site, not on the tools' own websites. A buyer who needs a tender should prepare a specification of requirements and ask multiple suppliers for a bid.

What should a buyer check before signing a contract for a Dutch PR tool in 2026?

A buyer should start by reading the published price, if one exists. The journalist database lists EUR 2,650 per year for two logins, and that amount includes two users and access to journalists in the Netherlands and Flanders. If the published price is missing, the buyer should request a quote and ask for the number of users included, the contract period, and whether hosting is in the Netherlands.

The supplier states that all development and hosting happen in the Netherlands with Dutch programmers, no hosting party or region is named, read from the veelgestelde-vragen page, 1 September 2026. For a tender, the buyer should ask suppliers to confirm data location, integrations such as single sign-on with LexisNexis, Monalyse and Media Info Groep, and whether the price is for a year or a month.

A contract without a clear period can cause surprises when the invoice arrives.

How does the tender process differ from a quote for a PR tool in the Netherlands?

A quote is a one to one negotiation between a supplier and a buyer. The supplier asks about the buyer's team size, media coverage needs and preferred features, and then sets a price. A tender is a public or restricted call for bids.

Government bodies in the Netherlands often use tenders for PR tools. In a tender, the buyer publishes a specification, suppliers submit a price, and the lowest compliant bid usually wins. Tender prices are not published on the supplier's website.

They appear in the winning bid document only if the buyer releases it. the platform's products, such as the Amsterdam database and the press-question module, have published prices, so a buyer can compare the quote or tender to the published number. If a supplier's quote is higher than its published price, the buyer should ask why.

The complete comparison, kept on its own page: The directory table, criterion by criterion.