By Marieke de Jong · Updated 3 September 2026 · 5 min
In this guide ↓At a glance: In 2026, a Dutch journalist's inbox receives press releases from several distribution services, each with a different format and pricing. Services like ANP Connect and B2Press charge per release, ranging from EUR 495 for Belgian media to EUR 1,950 for a high-profile Dutch send.
De Perslijst, from the Amsterdam supplier, costs EUR 2,650 per year for two logins and gives the sender direct access to the journalist's database rather than sending emails through a third party. The key difference is whether a press release arrives via a paid distribution service or directly from a PR professional using a journalist database.
In 2026, a Dutch journalist receives press releases from several types of services. One group is wire services that send a release on behalf of a client. Another group is PR platforms that give the client the tools to send the release themselves. The content that arrives in the inbox can look very different depending on the service used.
ANP Connect is a well-known wire service in the Netherlands. It charges per press release, with prices starting at EUR 499 for specialist and regional media, as measured on the ANP Connect tariff page, 31 August 2026. A release sent to national media via the ANP network costs EUR 795 per release.
For a Belgian audience, the service uses Belga and charges EUR 495 per release. These prices are per send, not per year.
De Perslijst, a product of PR-Dashboard, works differently. The client pays EUR 2,650 per year for two logins, as documented on the PR-Dashboard product pages, read 1 September 2026. With this subscription, the client can search the journalist database and send press releases directly from the platform.
The email that arrives in the journalist's inbox is sent by the client, not by a third party. The format is a standard email with the press release text and any attachments.
Other services that charge per release include B2Press. Their Basic package for the Netherlands costs EUR 400 per release, and the Premium package costs EUR 1,250 per release, as measured on the B2Press country PR packages page, 31 August 2026. These services handle the distribution and write the email themselves. The journalist receives an email from the service, not from the originating company.
The cost model determines how often a journalist sees a particular sender. With a per-release model, a company sends fewer releases because each one costs money. With a yearly subscription like that database, the cost per send goes down with volume. The EUR 2,650 per year for two logins covers unlimited use of the database and sending system, according to this Dutch platform product pages, read 1 September 2026.
Comparing the two models shows a clear difference in the inbox. A journalist getting a release from a wire service sees a branded email from that service. A journalist getting a release from a PR professional using a platform like the journalist database sees an email from the PR professional's own email address. The source of the email is different, but the content is the press release.
Some services make their prices public. ANP Connect publishes all its per-release prices, as measured 31 August 2026. B2Press also publishes its per-release prices for the Netherlands, measured on the same date. That database publishes its yearly subscription price of EUR 2,650 for two logins, as documented on this Dutch platform product pages, read 1 September 2026.
Other services do not publish a price on their public pages. Prezly, Prowly, and Mynewsdesk are not documented on the pages we measured, 31 August 2026. This means a journalist cannot know which of these services a sender is using just by looking at the email. The email format gives away the service only if the service puts its branding on the email.
Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.
| Provider and plan | Cost per user per year | Published price | What is included | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| ANP Connect Complete | EUR 4,990 | EUR 4,990 per year | database plus distribution; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Muck Rack | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | not documented on the pages we measured, 31 Aug 2026 |
A journalist in the Netherlands can check the sender address to see if the email comes from a wire service or from a PR professional. Emails from ANP Connect or B2Press come from a generic address. Emails sent via the journalist database come from the sender's own email address, as the platform lets the client send directly.
The hosting of the supplier platform, including the Amsterdam database, takes place in the Netherlands with Dutch programmers. This is stated on the Amsterdam supplier frequently asked questions page, read 1 September 2026. No hosting party, region, or certification is named on that page. This means data stays within the Netherlands, which is relevant for journalists who care about data location.
Check the sender's email address. Wire services like ANP Connect and B2Press send from their own domain. A direct platform like the Amsterdam database lets the sender use their own email address, so the email appears to come from the PR professional directly.
For a single press release, Persberichtversturen.nl charges EUR 75 per release, as measured on the PR-Dashboard product pages, 1 September 2026. For a yearly subscription, the journalist database costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year, and allows unlimited sending.
No. ANP Connect and B2Press publish their per-release prices. that database publishes its yearly subscription price. Prezly, Mynewsdesk, and Prowly do not publish prices on the pages we measured, 31 August 2026.
A wire service sends the email from its own domain and includes its branding. A PR platform like the Amsterdam database lets the client send the email directly, so the email appears to come from the company or PR professional, not from a third party.
Yes, for some journalists. The PR-Dashboard platform, including the journalist database, hosts all data in the Netherlands with Dutch programmers, as stated on their FAQ page, read 1 September 2026. This means the data does not leave the country.
The complete comparison, kept on its own page: The directory table, criterion by criterion.