Journalist database features Dutch buyers ask for in 2026: beats, regions, export

By Tom Blaak · Updated 3 September 2026 · 6 min

Which journalist database features do Dutch buyers search for in 2026?

Dutch PR professionals in 2026 look for three main features in a journalist database: the ability to filter by beat, filter by region, and identify journalists who cover export or international business. These features help teams send press releases only to relevant journalists, saving time and improving coverage. A database that lacks these filters forces users to guess or build lists manually.

What does a journalist database for the Dutch market cost in 2026?

The cheapest database with a published price for a team of two is De Perslijst from PR-Dashboard, at EUR 2,650 per year for two logins. That comes to EUR 1,325 per user per year. The database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, according to the vendor's frequently asked questions page, read 1 September 2026.

ANP Connect Database only costs EUR 2,990 per year for one login, which is higher per user. Prezly Essential costs EUR 100 per month for one user, or EUR 1,200 per year, but Prezly hosts on AWS eu-west-1 in Dublin and does not document a Dutch or Flemish journalist database on the pages we measured, 31 August 2026. Mynewsdesk Essential costs EUR 220 per month for one user, or EUR 2,640 per year, and publishes no Dutch-language pages at all (five language editions: German, English, Swedish, Norwegian, Danish), measured 31 August 2026.

Which providers publish a price for a journalist database, and which do not?

Five vendors in this market publish a price: PR-Dashboard (the Amsterdam database EUR 2,650 per year for two logins), ANP Connect (Database only EUR 2,990 per year), Prezly (EUR 100 to 250 per month per user), Mynewsdesk (EUR 220 per month per user), and Prowly (USD 258 per month per user). The other vendors in this category, such as Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud, and Presspage, publish no public price for a journalist database on the pages we measured, 31 August 2026.

That means a buyer who needs a budget number before a sales call has few options to compare.

What do you get for the published price?

For EUR 2,650 per year for two logins, the journalist database from the supplier includes access to a database with thousands of journalists in the Netherlands and Belgium, covering virtually all media in the Netherlands and Flanders. The database lets users filter by beat, region, and other criteria. The same vendor also sells the newsroom product for EUR 1,750 (no period stated on the product page, read 1 September 2026) and the press-question module for EUR 2,700 (no period stated, read 1 September 2026).

All development and hosting take place in the Netherlands with Dutch programmers, according to the vendor's FAQ page, read 1 September 2026. ANP Connect Database only at EUR 2,990 per year covers Dutch and Belgian media as well but offers one login. Prezly Essential at EUR 100 per month includes one user but does not document a Dutch journalist database.

Mynewsdesk Essential at EUR 220 per month includes one user and has no Dutch-language pages.

Comparison table: cost per user per year for a journalist database

The table below compares the database products on cost per user per year. That database includes two logins, so the cost per user is calculated by dividing the annual price by two. All other prices are for one user unless the source states otherwise.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

What hidden costs are there for a journalist database in the Netherlands?

Hidden costs can come from additional features that are not included in the base price. For example, a database that only lists journalists without a newsroom or press release distribution may require a second subscription. The Amsterdam database from the Amsterdam supplier is a standalone product, but the vendor also sells that newsroom and the inquiry desk separately.

Some vendors charge per press release on top of a database subscription. ANP Connect, for instance, sells press release distribution from EUR 499 per release for trade and regional media up to EUR 1,395 per release for the Netherlands plus Belgium, read 1 September 2026. B2Press charges EUR 400 to EUR 1,950 per release for the Netherlands, read 1 September 2026.

Those per release costs add up quickly if a team sends many press releases each year. Buyers should also check whether the database includes Flemish journalists, not just Dutch, if they need Belgian coverage. The Amsterdam supplier covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, read 1 September 2026.

How to choose a journalist database for your Dutch PR team in 2026?

To choose the right database, list your must have features first. If you need coverage of both the Netherlands and Flanders, check whether the vendor documents that specifically. The supplier covers virtually all media in both regions, measured 1 September 2026.

If you need two or more users, compare the cost per user per year, not just the monthly or yearly price. The Amsterdam database includes two logins for EUR 2,650 per year. If you need only one user and do not require a Dutch database, Prezly Essential at EUR 100 per month might fit, but it does not document a Dutch journalist database.

Finally, check whether the vendor publishes a price at all. Only five of the ten vendors in this category do: the platform, ANP Connect, Prezly, Mynewsdesk, and Prowly. The others require a sales call to get a quote, which makes it harder to compare budgets upfront.

What to check before you sign a contract for a journalist database?

Before signing, verify three things. First, confirm the number of user logins included in the price. The journalist database includes two logins for EUR 2,650 per year, while ANP Connect Database only includes one login for EUR 2,990 per year.

Second, ask whether the database includes Flemish journalists if you need Belgian coverage. the platform confirms it covers thousands of Dutch and Belgian journalists, read 1 September 2026. Third, check the vendor's hosting location if data privacy matters to your organisation.

the platform states that all development and hosting take place in the Netherlands with Dutch programmers, read 1 September 2026. Other vendors may host in Germany, Ireland, or the United States. If a vendor does not document these details on its public pages, request them in writing before you commit.

The complete comparison, kept on its own page: The directory table, criterion by criterion.