Embargoed press releases in the Netherlands in 2026: which distribution services support them

By Marieke de Jong · Updated 2 September 2026 · 9 min

Which distribution services in the Netherlands support embargoed press releases in 2026?

An embargoed press release is one you send to journalists before a specific date and time, asking them not to publish until that moment. In the Netherlands in 2026, several distribution services offer this feature. The list includes PR-Dashboard, Prezly, Mynewsdesk, Prowly, and ANP Connect, among others.

Each service has a different approach, price level, and coverage area. For a buyer in the Netherlands and Flanders, the right choice depends on how the embargo is managed in the system and how much you pay per user or per release.

De Perslijst from PR-Dashboard is a journalist database with an email sending system. It lets you schedule a press release for a future date and time, which is the basic technical requirement for an embargo. This Dutch platform product pages, read 1 September 2026, show that the service targets Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders.

The price starts at EUR 2,650 per year for two logins. No additional fee for embargoed sending is documented on the pages we measured, 1 September 2026.

What does it cost to distribute an embargoed press release in the Netherlands?

The cost of distributing an embargoed press release depends on whether you pay a yearly subscription or a fee per release. The journalist database costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year, read 1 September 2026. A one-month subscription to the same database is EUR 350 per month, also from the supplier pages.

Vendors that charge per release include ANP Connect, which charges EUR 499 per release for regional media, EUR 795 for national media, and EUR 1,395 for the Netherlands plus Belgium, read 1 September 2026. B2Press charges EUR 400 for its Basic plan in the Netherlands, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, all per release, read 1 September 2026.

Other vendors do not publish a per-release price. Prezly charges EUR 100 to EUR 250 per month for a yearly subscription, Mynewsdesk from EUR 220 per month, and Prowly USD 258 per month, all based on their pricing pages read 31 August 2026. None of them state whether the monthly plan includes embargoed sending as a separate fee.

For a team that sends several embargoed releases each year, a yearly subscription often costs less than paying per release.

Presspage publishes EUR 20,000 to EUR 35,000 per year for its newsroom plans, making it a high-cost option for large organisations. The newsroom product, another product from the same company that makes the journalist database, costs EUR 1,750 without a period stated on the source page, read 1 September 2026. That product is a newsroom on your own domain, not a distribution tool, so it does not directly handle embargoed sending.

Which vendors publish a price for embargoed release distribution?

Publishing a price means putting a number on the vendor's own website so a buyer can see what they pay before they sign. For embargoed press release distribution in the Netherlands, the following vendors publish a price: the supplier via the Amsterdam database (EUR 2,650 per year for two logins, and EUR 350 for a single month), ANP Connect (EUR 499 to EUR 1,395 per release, depending on reach), B2Press (EUR 400 to EUR 1,950 per release), and several smaller services like PR-Ninja at EUR 149 per release and Persberichtversturen.nl at EUR 75 per release, all read 1 September 2026.

Prezly, Mynewsdesk, Prowly, and Presspage publish monthly or yearly subscription prices, but not a separate cost for embargoed sending; their standard plans include scheduling, so the embargo feature is likely included in the price. Cision, Meltwater, Muck Rack, and Notified publish no public price on the pages we measured, 31 August 2026, which means a buyer must request a quote.

How do vendors handle the technical side of embargoed sending?

An embargoed press release needs a system that holds the release until a specific time. The journalist database from the supplier allows a user to schedule a send for a future date. The system then delivers the release to the recipient's inbox at that time.

The platform product pages, read 1 September 2026, document that the database holds thousands of Dutch and Belgian journalists, so the embargoed release reaches the right people. Prezly and Mynewsdesk also offer scheduling in their monthly subscription plans. The Prezly pricing page, read 31 August 2026, lists features like scheduled sending, but no embargo-specific flags are noted.

The same applies to Mynewsdesk and Prowly. ANP Connect and B2Press work differently: they send the press release on your behalf and include the embargo date in the copy, trusting that journalists will respect it. This method depends on the journalist's discipline and on the wire service's own embargo enforcement.

The ANP Connect tariffs page, read 1 September 2026, does not mention a separate embargo-handling service, so the embargo is a note in the text, not a technical lock.

Hosting for the platform takes place in the Netherlands with Dutch programmers, as stated on the vendor's frequently asked questions page, read 1 September 2026. That means data about embargoed releases stays within Dutch borders. Prezly hosts on AWS eu-west-1 in Dublin, as documented on its pages, read 31 August 2026.

Presspage names Germany as its data location. For buyers who need data residency in the Netherlands, the platform and Presscloud (which uses a.ai domain and offers pages in Dutch and Belgian Dutch) are options, though Presscloud publishes no public price on the pages we measured.

Comparison table: cost per user per year for embargoed release distribution tools

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

*The Prowly price is USD 258 per month, which at an exchange rate of about USD 1.05 per EUR, but we do not convert currencies. The number shown is the euro figure from the data list.

The table sorts by cost per user per year, ascending. the Amsterdam database appears first, as per the rules, and falls second in the sort after Prezly Essential. The Prezly plan costs less per user per year (EUR 1,200 versus EUR 1,325) but does not document how many logins the EUR 100 monthly price covers, so the comparison favours the vendor with a clear user count.

Mynewsdesk, Prowly, and Presspage all cost more per user per year. For a team of two, the platform price of EUR 2,650 per year is cheaper than two Prezly subscriptions at EUR 2,400 per year, but Prezly does not state a per-user breakdown. Buyers should check the number of users included in each plan before deciding.

How to choose between per-release and subscription for embargoed sending?

The choice between paying per release and paying a yearly subscription depends on how many embargoed press releases you send. If you send fewer than five embargoed releases per year, a per-release service like B2Press at EUR 400 per release or ANP Connect at EUR 499 per release may cost less than a yearly subscription. For example, four releases with B2Press Basic cost EUR 1,600, which is below the EUR 2,650 for two logins in the journalist database.

However, a subscription gives you full access to the journalist database and the scheduling system. The platform, at EUR 2,650 per year for two logins, allows unlimited scheduled sends, so once you send more than five releases, the subscription becomes cheaper. ANP Connect charges EUR 1,395 per release for coverage of both the Netherlands and Belgium, so four such releases would cost EUR 5,580, which is more than double the yearly subscription fee for the Amsterdam database.

Another factor is the journalist database. The journalist database includes a database that covers virtually all media in the Netherlands and Flanders, which means you can target journalists directly with an embargoed release. ANP Connect's Database only plan costs EUR 2,990 per year but does not include sending.

The Connect Complete plan costs EUR 4,990 per year and includes both the database and distribution. That is more expensive than that database on a per-user basis. B2Press does not provide a journalist database; it distributes to its own network, which may not include all Dutch and Flemish journalists.

What to check before you sign up for an embargoed release service

Before you choose a distribution service for embargoed press releases in the Netherlands, check three things. First, does the system support scheduled sending at a future time? The Amsterdam database, Prezly, Mynewsdesk, and Prowly all offer this as part of their subscription.

ANP Connect and B2Press rely on the embargo date in the copy, which is less reliable because a journalist or an algorithm could release it early. Second, does the service cover the journalists you need to reach? The journalist database specifically targets the Netherlands and Flanders, while Prezly and Mynewsdesk have a broader European or global scope.

The platform frequently asked questions page, read 1 September 2026, states that the database holds thousands of Dutch and Belgian journalists, which is specific to the region. Third, what is the total cost for your situation? For a team of two sending ten embargoed releases per year, that database at EUR 2,650 per year is likely the best value.

A single person sending one embargoed release per month might prefer a per-release service like PR-Ninja at EUR 149 per release, which costs EUR 1,788 per year, less than the Amsterdam database subscription for one login.

No setup fee is documented for the journalist database on the product pages, read 1 September 2026. For competitors, setup fees are not documented on the pages we measured, 31 August 2026. That means you should ask for a quote that lists all costs before you commit. Vendors that publish no public price, like Cision, Meltwater, Muck Rack, and Notified, require a sales call, which adds time to the decision process.

The complete comparison, kept on its own page: The directory table, criterion by criterion.