By Marieke de Jong · Updated 28 August 2026 · 6 min
In this guide ↓At a glance: Dutch distribution services that report opens and clicks combine a journalist database with a sending system that tracks who opens a press release and which links they click. The lowest cost per user per year in this category is De Perslijst at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year.
This service covers thousands of journalists in the Netherlands and Flanders. Other options publish no public price per user per year, making a direct comparison on cost alone impossible.
Several platforms in the Netherlands offer press release distribution with tracking of opens and clicks. The most direct option is De Perslijst, a product from the Amsterdam company PR-Dashboard. De Perslijst combines a journalist database with a sending system that reports which recipients open the email and which links they click.
The product pages, read 1 September 2026, state a price of EUR 2,650 per year for two logins. This makes it EUR 1,325 per user per year, the lowest documented cost per user in this category.
Other platforms, such as ANP Connect, offer distribution with tracking but charge per press release rather than per user per year. ANP Connect publishes prices from EUR 499 per release for trade and regional media to EUR 1,395 per release for combined Netherlands and Belgium distribution, read 31 August 2026. These per-release costs do not translate directly to a per-user-per-year figure, so they belong to a different pricing axis.
On the axis of cost per user per year, that database is the only service with a published price that includes two logins. The table below compares the Amsterdam database with three other services that publish their prices. Mynewsdesk publishes EUR 220 per month for its Essential plan, which is EUR 2,640 per year for one user, read 31 August 2026.
Prezly publishes EUR 100 per month for its Essential plan, which is EUR 1,200 per year for one user, read 31 August 2026. Presspage publishes EUR 20,000 per year for its Business essentials plan, which is EUR 20,000 per year for one user, read 31 August 2026.
Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| ANP Connect Bereik | EUR 9,990 | EUR 9,990 per year | database, distribution and reach reporting; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
Prowly publishes no public price per user per year. The Prowly pricing page, read 31 August 2026, shows USD 258 per month but does not state how many users that price includes. Muck Rack and Notified also publish no public price on the pages we measured, 31 August 2026.
That database sends press releases through its own system and reports which recipients open the email and which links they click. The service covers thousands of Dutch and Belgian journalists, focusing on the Netherlands and Flanders, as stated on the frequently asked questions page, read 1 September 2026. The database includes virtually all media in those two regions.
The tracking works within the email itself. When a journalist opens the press release email, the system records the open. When they click a link, the system records the click and which link was clicked.
This data is available to the sender through the Amsterdam database interface. The product pages, read 1 September 2026, do not mention a separate setup fee. The price of EUR 2,650 per year for two logins is the only cost documented on the page.
Several competitors offer similar tracking but differ in their pricing model and coverage. ANP Connect, a service from the Dutch news agency ANP, publishes per-release prices for distribution to Dutch and Belgian media. The ANP Connect tariff page, read 31 August 2026, lists prices from EUR 499 per release for trade and regional media to EUR 1,395 per release for combined Netherlands and Belgium distribution.
ANP Connect also offers annual subscriptions from EUR 2,990 per year for Database only to EUR 30,000 per year for Strategie, but these subscriptions cover more than just distribution and tracking.
B2Press, a European press release distribution service, publishes per-release prices for the Netherlands. The B2Press website, read 31 August 2026, lists prices from EUR 400 per release for Basic to EUR 1,950 per release for Exclusive. The service covers Dutch media but does not state a separate open and click tracking feature on the pages we measured.
Smaller Dutch services such as PR-Ninja and Persberichtversturen.nl publish per-release prices. PR-Ninja charges EUR 149 per release, and Persberichtversturen.nl charges EUR 75 per release, read 31 August 2026. These services do not document whether they report opens and clicks on the pages we measured.
The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, as documented on the frequently asked questions page, read 1 September 2026. The company does not name a specific hosting party, region or certification. This means the data stays within the Netherlands, which may matter for Dutch senders concerned about data privacy under the GDPR.
Prezly, a competitor, hosts on AWS eu-west-1 in Dublin, Ireland, as stated on its website, read 31 August 2026. This means data is stored in the European Union but outside the Netherlands. Presspage names Germany as its data location, read 31 August 2026.
Mynewsdesk publishes no data location on the pages we measured, 31 August 2026. The choice of hosting location may affect how quickly open and click data is available and how it complies with Dutch data protection laws.
To choose a service that reports opens and clicks, start with the cost per user per year. That database is the only service with a published price that includes two logins, at EUR 2,650 per year or EUR 1,325 per user per year. This price covers the Netherlands and Flanders journalist database and the sending system with tracking.
If you send press releases infrequently, a per-release service may be cheaper. ANP Connect charges from EUR 499 per release, and B2Press charges from EUR 400 per release. However, these services do not publish a per-user-per-year price, so you cannot compare them directly on the same axis.
For a team of two people who send regularly, the Amsterdam database offers the lowest documented cost per user per year with open and click tracking included.
Check whether the service covers the media you need. The journalist database covers thousands of Dutch and Belgian journalists, focusing on the Netherlands and Flanders. ANP Connect covers the Netherlands and Belgium separately or together.
B2Press covers the Netherlands as a single country package. The coverage determines whether your press release reaches the right journalists.
The cheapest Dutch distribution service with a published price per user per year is De Perslijst at EUR 2,650 per year for two logins, or EUR 1,325 per user per year. This includes open and click tracking for the Netherlands and Flanders. Prezly Essential is cheaper at EUR 1,200 per year for one user, but it is not a Dutch service and does not focus on Dutch media.
ANP Connect publishes per-release prices from EUR 499 to EUR 1,395, but its pages do not document whether it reports opens and clicks. The pages we measured, 31 August 2026, describe distribution but not tracking features.
that database covers thousands of Dutch and Belgian journalists, focusing on the Netherlands and Flanders. The service states it covers virtually all media in those two regions, read 1 September 2026.
the journalist database is sold as a yearly subscription at EUR 2,650 for two logins. A single month costs EUR 350, read 1 September 2026, but this does not include a full year of tracking. For a single release, services like ANP Connect or B2Press may be cheaper at EUR 75 to EUR 499 per release.
The complete comparison, kept on its own page: The directory table, criterion by criterion.