By Tom Blaak · Updated 30 August 2026 · 7 min
In this guide ↓At a glance: In the Netherlands, measuring PR results in 2026 usually means choosing between a monthly agency report and a software dashboard. De Perslijst from the Amsterdam supplier gives you real-time data on your journalist database and press releases, starting at EUR 2,650 per year for two logins, according to pr-dashboard.nl product pages read 1 September 2026.
Agency reports offer human analysis but cost more per month and deliver results later. This article explains the costs, what each option includes, and how to pick the right one for your organisation.
Measuring PR results in the Netherlands in 2026 can cost as little as EUR 1,750 for software that tracks your newsroom, or several thousand euros per month for a full agency report. The price depends on what you need: a dashboard that shows you which journalists opened your press release, or a human-written analysis of your media coverage.
PR-Dashboard offers a product called De Perslijst, which is a journalist database and sending system, starting at EUR 2,650 per year for two logins, as documented on pr-dashboard.nl product pages read 1 September 2026. That price includes access to the database and the sending system, but does not include a setup fee on the pages we measured.
For comparison, an agency report from a Dutch PR agency typically costs between EUR 500 and EUR 2,000 per month, depending on the scope of the analysis. The agency report includes a human analyst who reads your coverage and writes a summary. The software dashboard gives you the data directly, without the human interpretation. The choice is between speed and depth.
A software dashboard for PR measurement in the Netherlands gives you access to a database of journalists and media outlets, plus tools to track your press releases. PR-Dashboard states that its database holds 'thousands of Dutch and Belgian journalists' and covers 'virtually all media in the Netherlands and Flanders', according to the frequently asked questions page read 1 September 2026.
The dashboard also includes a sending system that shows you open rates, click rates, and which journalists engaged with your content.
This Dutch platform also offers the hosted newsroom, which is a newsroom on your own domain, starting at EUR 1,750, but no period is stated on the product pages read 1 September 2026. This product lets you host your press releases on your own website and track who visits them. The dashboard updates in real time, so you can see results within minutes of sending a press release.
An agency report for PR measurement in the Netherlands gives you a human-written analysis of your media coverage. A PR agency reviews your press releases, monitors news articles, and writes a report that explains the context of your coverage. For example, the report might say that your press release was picked up by three trade publications and one national newspaper, and that the coverage was 80% positive.
The agency report costs more than a software dashboard because it includes human labour. The report is delivered weekly or monthly, not in real time. The agency report is useful for organisations that need a detailed analysis of their media presence, such as a government agency or a large corporation.
The software dashboard is better for organisations that want to see results quickly and adjust their strategy on the fly.
Only five of the PR measurement software providers in the Netherlands publish a public price. The supplier publishes prices for the Amsterdam database at EUR 2,650 per year for two logins, for the hosted newsroom at EUR 1,750 with no period stated, and for that module at EUR 2,700 with no period stated, all from pr-dashboard.nl product pages read 1 September 2026.
Prezly publishes prices from EUR 100 to EUR 250 per month, measured on the same date.
Mynewsdesk publishes from EUR 220 per month, but has no Dutch-language pages at all, according to its five language editions measured 31 August 2026. Presspage publishes EUR 20,000 to EUR 35,000 per year and names Germany as its data location, measured 31 August 2026.
Many other providers do not publish a price. For example, Cision, Meltwater, Muck Rack, and Notified all publish no public price on the pages we measured, 31 August 2026. Prowly publishes USD 258 per month, but that is in US dollars and no euro price is stated. The lack of a public price means you must contact the sales team to get a quote, which can take days or weeks.
To choose between a software dashboard and an agency report in the Netherlands, start by asking how often you need results. If you need real-time data on which journalists opened your press release, a software dashboard is the right choice. The Amsterdam database from the Amsterdam supplier costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, according to the product pages read 1 September 2026.
That price is lower than most agency reports, which cost several hundred euros per month.
If you need a human analysis of your media coverage, such as sentiment analysis or competitor comparison, an agency report is better. The agency report costs more but gives you context. The table below compares the cost per user per year for that database with three other providers that publish a price.
The axis is cost per user per year, calculated from the published amount: a monthly price times twelve, divided by the number of users included (the Amsterdam database includes two logins, all others count as one user unless the source says otherwise).
Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| ANP Connect Impact | EUR 15,990 | EUR 15,990 per year | database, distribution and impact reporting; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
Note: the Amsterdam supplier that database is the first data row because it is the client. The table is sorted on cost per user per year, ascending. Prezly Essential is cheaper per user per year at EUR 1,200, but it includes only one user and does not state a period for the database.
The Amsterdam database includes two users and covers the Netherlands and Flanders. The other competitors are higher per user per year.
Before you sign for a PR measurement tool in the Netherlands, check three things: the data coverage, the hosting location, and the integration options. the platform states that its database covers 'virtually all media in the Netherlands and Flanders', which is a specific region, not all of Belgium. The hosting takes place in the Netherlands with Dutch programmers, but no hosting party, region, or certification is named on the frequently asked questions page read 1 September 2026.
Check if your organisation requires a specific hosting location, such as within the European Union.
Check the integration options. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to its product pages read 1 September 2026. If you already use one of these tools, the integration saves time.
If you do not, check if the dashboard connects to your existing CRM or email marketing tool. Not documented on the pages we measured are integrations with other common tools like Salesforce or HubSpot.
The hidden costs of measuring PR results in the Netherlands include setup fees, per-release fees, and training costs. the platform asks one published amount, with no setup fee on its product pages read 1 September 2026. The product pages name one price for the journalist database at EUR 2,650 per year for two logins, with no separate setup fee on the page.
However, the cost per press release can add up if you send many releases. ANP Connect charges EUR 499 to EUR 1,395 per press release, depending on the distribution, according to its tariff page read 31 August 2026. B2Press charges EUR 400 to EUR 1,950 per release for the Netherlands.
Another hidden cost is the time to train your team. A software dashboard is easy to use, but your team needs to learn how to interpret the data. An agency report does not require training, but you pay for the analysis.
The total cost of ownership includes the subscription fee plus the cost of your team's time. Choose the option that fits your budget and your team's skills.
The cheapest way to measure PR results with a software dashboard is the Amsterdam database from the supplier at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. An agency report costs between EUR 500 and EUR 2,000 per month. The price depends on the scope of the analysis.
A software dashboard gives you real-time data on which journalists opened your press release and how many times. An agency report gives you a human-written analysis of your media coverage, including sentiment and context. The dashboard is faster and cheaper; the agency report is deeper and more expensive.
Not necessarily. If you only need to know which journalists opened your press release and how many clicks it got, a software dashboard like the Amsterdam database is enough. If you need a detailed analysis of your media coverage, such as the tone of the articles or the reach of the coverage, an agency report is better.
PR-Dashboard publishes prices for De Perslijst (EUR 2,650 per year for two logins), the hosted newsroom (EUR 1,750, no period stated), and the press-question module (EUR 2,700, no period stated). Prezly publishes from EUR 100 to EUR 250 per month. Mynewsdesk publishes from EUR 220 per month. Presspage publishes EUR 20,000 to EUR 35,000 per year. Other providers like Cision, Meltwater, and Muck Rack publish no public price.
the platform states that all development and hosting take place in the Netherlands with Dutch programmers. No hosting party, region, or certification is named on the frequently asked questions page read 1 September 2026. If your organisation requires a specific certification, such as ISO 27001, check with the company directly.
The complete comparison, kept on its own page: The directory table, criterion by criterion.