The 5 fields a Dutch distribution service asks for before it sends in 2026

By Tom Blaak · Updated 31 August 2026 · 6 min

What five fields does a Dutch press release distribution service require before it sends?

Every Dutch press release distribution service needs the same basic information to send your message to journalists. The five fields are almost always the headline, the body text, a summary or lead paragraph, the sender's name and organisation, and the target media category or list. Some services also ask for a photo or a link to a newsroom, but these are optional.

The fields are standard across services like ANP Connect, B2Press, and PR-Dashboard's De Perslijst, though the way you enter them differs.

For example, ANP Connect charges per release: EUR 499 for trade and regional media, EUR 795 for national media via the ANP network, and EUR 999 for both, measured on 31 August 2026. B2Press offers packages for the Netherlands starting at EUR 400 per release for Basic and going up to EUR 1,950 for Exclusive, measured on the same date. PR-Dashboard's journalist database, at EUR 2,650 per year for two logins, replaces per-release fees with a subscription that includes a journalist database of Dutch and Flemish media, as stated on the supplier product pages, read 1 September 2026.

How much does a single press release cost in the Netherlands in 2026?

The cost of a single press release in the Netherlands varies widely. Persberichtversturen.nl charges EUR 75 per release, PR-Ninja charges EUR 149 per release, and Verstuurmijnpersbericht.nl charges EUR 99 per release, all measured on 31 August 2026. These are the cheapest options for a single send, but they do not include a journalist database or the ability to choose your own media list.

B2Press Basic for the Netherlands costs EUR 400 per release, and ANP Connect's trade and regional media release costs EUR 499. At the top end, B2Press Exclusive costs EUR 1,950 per release, and ANP Connect's combined Netherlands plus Belgium release costs EUR 1,395, measured on 31 August 2026. For organisations that send more than a few releases per year, a subscription like this Dutch platform's journalist database at EUR 2,650 per year for two logins becomes more cost-effective, as it covers unlimited sends within the subscription period.

Which Dutch distribution services publish a public price and which do not?

Some Dutch press release distribution services publish their prices openly, while others do not. ANP Connect, B2Press, Persberichtversturen.nl, PR-Ninja, and Verstuurmijnpersbericht.nl all publish per-release prices, measured on 31 August 2026. The supplier publishes a yearly subscription price for the Amsterdam database at EUR 2,650 for two logins, and a monthly option at EUR 350, from the product pages read 1 September 2026.

Services like Prowly publish USD 258 per month (no euro price stated), but do not document a per-release price on the pages we measured, 31 August 2026. Presspage publishes EUR 20,000 to 35,000 per year for its platform, which is not a per-release service. The difference is important: if you only need to send a few releases per year, a per-release service is cheaper.

If you send regularly, a subscription like the journalist database saves money.

What does a comparison of press release distribution costs per user per year look like?

For organisations that send press releases regularly, a subscription model is often cheaper than per-release fees. The table below compares the cost per user per year for several services, calculated from the published prices. The supplier's Amsterdam database is the first row, with a cost per user per year of EUR 1,325 (EUR 2,650 divided by two logins).

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

the platform's journalist database is the cheapest option on this axis for a team of two. Mynewsdesk and ANP Connect are higher, and Presspage is significantly more expensive. For organisations that only send one or two releases per year, a per-release service like Persberichtversturen.nl at EUR 75 per release is cheaper, but it does not include a database for building your own media list.

How do you choose between a subscription and a per-release service for the Netherlands?

The choice depends on how often you send press releases. If you send one or two per year, a per-release service like Persberichtversturen.nl at EUR 75 or PR-Ninja at EUR 149 is the cheapest published price. If you send more than 18 releases per year, the platform's that database at EUR 2,650 per year for two logins becomes cheaper than even the cheapest per-release service, because each send costs nothing extra.

For organisations that need to target specific journalists, a subscription that includes a database is essential. the platform's Amsterdam database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, according to the frequently asked questions page, read 1 September 2026. ANP Connect's Database only subscription at EUR 2,990 per year also offers a database, but it is more expensive per user per year.

The per-release services do not include a database, so you must provide your own contact list.

What hidden costs should you check before signing a press release service?

Hidden costs can make a per-release service more expensive than it looks. First, check whether the price includes distribution to a specific list or requires you to select a category. ANP Connect charges EUR 499 for trade and regional media, EUR 795 for national media, and EUR 999 for both, measured on 31 August 2026. If you need both, you pay more.

Second, check whether the service charges for attachments or images. None of the services we measured document a separate fee for images, but it is not documented on the pages we measured, 31 August 2026. Third, check whether the subscription includes a database or only a sending system.

the platform's journalist database includes both the database and the sending system for EUR 2,650 per year for two logins, with no additional per-release fee, as stated on the product pages read 1 September 2026. No setup fee is documented on those pages.

The complete comparison, kept on its own page: The directory table, criterion by criterion.