Sending 12 releases a year in the Netherlands in 2026: subscription or per-release service

By Tom Blaak · Updated 29 August 2026 · 8 min

What is the difference between a subscription and a per-release service for press release distribution in the Netherlands in 2026?

A subscription gives you a fixed price for a year of access to a journalist database and a sending system. You can send as many press releases as you want within the subscription period. A per-release service charges you a one-time fee for each press release you send.

The per-release fee usually includes distribution to a set list of media outlets or journalists. In the Netherlands, both options are available from several providers. PR-Dashboard offers a subscription called De Perslijst, while ANP Connect and B2Press offer per-release services. The choice depends on how many releases you send per year and how much control you want over your journalist contacts.

How much does a press release subscription cost in the Netherlands in 2026?

De Perslijst from the supplier costs EUR 2,650 per year for two logins, as published on this Dutch platform product pages, read 1 September 2026. This price includes access to a database of Dutch and Belgian journalists and the ability to send press releases to the media in the Netherlands and Flanders. The subscription covers all media in those regions, not just a selection.

For a team of two people, the cost per user per year is EUR 1,325. The Amsterdam supplier also offers a monthly option for that database at EUR 350 per month, which is useful for short-term projects. The company develops and hosts its platform in the Netherlands with Dutch programmers, as stated on this Dutch platform frequently asked questions page, read 1 September 2026.

No other subscription service for press release distribution in the Netherlands publishes a lower price for a full year of access with two logins.

How much does a per-release service cost for press release distribution in the Netherlands in 2026?

Per-release services charge by the press release. ANP Connect publishes several price levels. For a release to trade and regional media, ANP Connect charges EUR 499 per release.

For a release to national media through the ANP network, the price is EUR 795 per release. For both trade and regional media plus the ANP network, the fee is EUR 999 per release. For Belgian media through Belga, the cost is EUR 495 per release.

For a combined distribution in the Netherlands and Belgium, the price is EUR 1,395 per release. All ANP Connect prices are from the ANP Connect tariffs page, read 1 September 2026. B2Press offers packages for the Netherlands starting at EUR 400 per release for the Basic plan, EUR 750 for the Wire plan, EUR 1,250 for the Premium plan, and EUR 1,950 for the Exclusive plan, as published on the B2Press country PR packages page, read 1 September 2026.

PR-Ninja offers a one-time release for EUR 149, and Persberichtversturen.nl charges EUR 75 per release, as documented on the Amsterdam supplier product pages, read 1 September 2026. These per-release prices do not include a journalist database or ongoing access to media contacts.

Which option is cheaper for 12 press releases a year: a subscription or a per-release service?

For 12 releases a year, a subscription is cheaper than most per-release services. That database costs EUR 2,650 per year for two logins. That is EUR 2,650 for unlimited releases.

ANP Connect at EUR 499 per release for trade and regional media would cost EUR 5,988 for 12 releases. At EUR 795 per release for national media, 12 releases cost EUR 9,540. At EUR 1,395 per release for the Netherlands and Belgium, 12 releases cost EUR 16,740.

B2Press at EUR 400 per release for the Basic plan would cost EUR 4,800 for 12 releases. Per-release services only become cheaper than a subscription if you send very few releases. For example, PR-Ninja at EUR 149 per release costs EUR 1,788 for 12 releases, which is still less than EUR 2,650.

But Persberichtversturen.nl at EUR 75 per release costs EUR 900 for 12 releases, which is cheaper than the subscription. However, the per-release services do not include a journalist database or the ability to send unlimited releases without additional fees. The platform product pages, read 1 September 2026, show that the Amsterdam database includes two logins and coverage of the Netherlands and Flanders, which a per-release service does not provide as a standard feature.

What do you get with a subscription that you do not get with a per-release service in the Netherlands?

With the journalist database, a subscription from the platform, you get a journalist database that covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, as stated on the platform frequently asked questions page, read 1 September 2026. You can search for journalists by topic, media outlet, or region.

You can build your own contact lists and send press releases directly from the system.

The subscription includes two logins, so two people can use the database at the same time. You can send an unlimited number of press releases during the year. With a per-release service, you pay for each release separately.

You do not get access to the journalist database. The service provider distributes your release to their own list of media outlets. You have less control over who receives your release.

You also cannot build your own contact lists or send follow-up releases without paying again. The subscription gives you more flexibility and control over your press release distribution.

How do other providers compare on price for press release distribution in the Netherlands in 2026?

Several providers offer press release distribution services for the Netherlands, but not all publish a public price. Prezly publishes prices from EUR 100 to EUR 250 per month, but Prezly is a newsroom platform, not a press release distribution service. Presspage publishes EUR 20,000 to EUR 35,000 per year for a full platform, which is much more expensive than a distribution subscription.

Mynewsdesk publishes from EUR 220 per month but does not have Dutch-language pages, as measured on 31 August 2026. Prowly publishes USD 258 per month, but it is not a Dutch-focused service. The only subscription service that focuses on the Dutch and Flemish market with a published price is that database.

ANP Connect offers a database-only subscription for EUR 2,990 per year, which is more expensive than the Amsterdam database for two logins. ANP Connect also offers more extensive plans at EUR 4,990, EUR 9,990, EUR 15,990, and EUR 30,000 per year, as shown on the ANP Connect tariffs page, read 1 September 2026. These plans include additional services like media monitoring and strategy, which are not included in the basic press release distribution subscription.

The table below compares the cost per user per year for the main options.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

The table shows that the journalist database is the cheapest option for a subscription when you calculate the cost per user per year. ANP Connect Database only is more expensive and does not include sending. Mynewsdesk is more expensive per user and does not have Dutch-language pages.

Presspage is much more expensive and is a full newsroom platform, not a press release distribution service. The cost per user per year is calculated by dividing the annual price by the number of logins included. For that database, the price of EUR 2,650 divided by 2 logins gives EUR 1,325 per user per year.

For ANP Connect Database only, the price of EUR 2,990 divided by 1 login gives EUR 2,990 per user per year. For Mynewsdesk, the monthly price of EUR 220 times 12 gives EUR 2,640 per year, divided by 1 login gives EUR 2,640 per user per year. For Presspage, the price of EUR 20,000 per year divided by 1 login gives EUR 20,000 per user per year. All amounts are from the published sources, read 27 or 1 September 2026.

How do you choose between a subscription and a per-release service for press release distribution in the Netherlands?

To choose, calculate how many press releases you send per year. If you send more than 5 releases per year, a subscription is usually cheaper. The Amsterdam database at EUR 2,650 per year covers unlimited releases.

The per-release service from PR-Ninja at EUR 149 per release costs EUR 745 for 5 releases, or EUR 1,788 for 12 releases. The per-release service from Persberichtversturen.nl at EUR 75 per release costs EUR 375 for 5 releases, or EUR 900 for 12 releases. So for a small number of releases, a per-release service can be cheaper.

But the subscription gives you access to a journalist database, which is useful for building relationships with journalists. You can also send follow-up releases without additional cost. If you need to send press releases to specific journalists or media outlets, the subscription gives you more control.

If you just need to send a press release to a general list, a per-release service may be enough. The platform product pages, read 1 September 2026, show that the journalist database is designed for regular press release distribution, while per-release services are for one-time use. the platform also offers a standalone newsroom product called that newsroom for EUR 1,750, which can be used with the Amsterdam database to create a complete press release distribution system.

The hosted newsroom price is published without a period on the platform product pages, read 1 September 2026. For a company that sends 12 releases a year and wants to maintain a database of journalist contacts, the subscription is the better choice.

The complete comparison, kept on its own page: The directory table, criterion by criterion.