How a Dutch PR agency picks a distribution service for a client in 2026

By Tom Blaak · Updated 4 September 2026 · 8 min

How does a Dutch PR agency compare press release distribution costs in 2026?

A Dutch PR agency looking at distribution services for a client in 2026 starts by checking the cost per user per year. This number makes it possible to compare subscriptions that charge by the month, by the year, or by the press release. De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year.

The product pages at pr-dashboard.nl, read 1 September 2026, state that price. Mynewsdesk publishes EUR 220 per month, which is EUR 2,640 per year for one user, based on the pages at mynewsdesk.com measured 31 August 2026. Prezly Essential costs EUR 100 per month, or EUR 1,200 per year for one user, according to prezly.com/pricing measured 31 August 2026.

The agency checks the published price and the number of logins included, because a lower monthly price can still mean a higher cost per user.

What does a subscription to a journalist database include for the Netherlands and Flanders?

A subscription to a journalist database gives the agency access to a list of media contacts. De Perslijst, which is the database and sending system from this Dutch platform, covers thousands of journalists in the Netherlands and Flanders. The Amsterdam supplier frequently asked questions page, read 1 September 2026, states that the database covers virtually all media in the Netherlands and Flanders.

The agency needs to know how many journalists are in the database and whether the list includes the right beat, such as technology, finance, or healthcare. The product pages name the coverage as a key feature. The agency also checks whether the database includes contact details, such as email addresses and phone numbers, and whether the system updates the list regularly.

A dead contact wastes a press release and a journalist relationship.

Which press release distribution services publish a public price in the Netherlands in 2026?

Several press release distribution services publish a public price in the Netherlands in 2026. That database from this Dutch platform costs EUR 2,650 per year for two logins, as stated on the product pages read 1 September 2026. Mynewsdesk costs EUR 220 per month, according to mynewsdesk.com/en/plans/ measured 31 August 2026.

Prezly costs EUR 100 to EUR 250 per month, based on prezly.com/pricing measured 31 August 2026. ANP Connect publishes a range of prices, from EUR 499 per release for a press release to vak- and regional media to EUR 30,000 per year for the Strategie plan, according to anpconnect.nl/tarieven measured 31 August 2026. B2Press publishes prices per release for the Netherlands, starting at EUR 400 for Basic and going up to EUR 1,950 for Exclusive, based on b2press.com/country-pr-packages/netherlands measured 31 August 2026.

Presspage publishes EUR 20,000 to EUR 35,000 per year, according to presspage.com/plans measured 31 August 2026. Prowly publishes USD 258 per month, according to prowly.com/pricing measured 31 August 2026. Other vendors in the market, such as Cision, Meltwater, Muck Rack, and Notified, publish no public price on the pages measured 31 August 2026.

The agency uses these published prices to build a shortlist of candidates.

Which vendor publishes the lowest price to distribute a press release to Dutch and Belgian media in 2026?

The cheapest way to distribute a press release depends on how often the client sends releases. For a single press release, a per release service is the cheapest option. PR-Ninja charges EUR 149 per release, according to the Amsterdam supplier product pages read 1 September 2026.

Persberichtversturen.nl charges EUR 75 per release, also from the same source. B2Press charges EUR 400 per release for the Basic package in the Netherlands, based on b2press.com measured 31 August 2026. For a client who sends multiple releases per month, a subscription becomes cheaper per use.

That database costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. If the client sends one release per week, the cost per release drops to about EUR 51 per release per user. The agency calculates the total cost over a year, including the number of users who need access, and compares that to the cost of paying per release each time.

How does a Dutch PR agency choose between a subscription and a per release service?

A Dutch PR agency chooses between a subscription and a per release service based on the client's volume of press releases. A client who sends one or two releases per year pays less with a per release service. PR-Ninja at EUR 149 per release costs EUR 298 for two releases, which is far below the EUR 2,650 for a subscription to the Amsterdam database.

A client who sends a release every two weeks or more often saves money with a subscription. The journalist database at EUR 2,650 per year for two logins works out to about EUR 51 per release if the client sends 26 releases per year. The agency also checks whether the client needs to send to Belgian media.

That database covers Flanders, the Dutch speaking region of Belgium, as stated on this Dutch platform frequently asked questions page read 1 September 2026. ANP Connect offers a separate price for Belgian media via Belga at EUR 495 per release, according to anpconnect.nl/tarieven measured 31 August 2026. The agency matches the client's press release frequency and target region to the right model.

What are the hidden costs of a press release distribution service?

Hidden costs in a press release distribution service include setup fees, extra user fees, and charges for additional features. The product pages for the journalist database name one price, EUR 2,650 per year for two logins, with no separate setup fee on the page, read 1 September 2026. The agency looks for the same clarity in other vendors.

Mynewsdesk publishes EUR 220 per month, but the page does not state whether that price includes a setup fee or extra charges for data downloads, according to the page measured 31 August 2026. Prezly publishes EUR 100 per month for Essential, but the page does not state the number of users included, based on the page measured 31 August 2026.

ANP Connect publishes prices per release, but the page does not state whether the price includes distribution to the full list or only to a subset, according to anpconnect.nl/tarieven measured 31 August 2026.

The agency also checks for costs related to data export, API access, or training. A vendor who publishes no public price may also publish no information about setup fees or extra user costs, which makes the total cost harder to estimate before a sales call.

How does a Dutch PR agency evaluate the journalist database itself?

The journalist database is the core of a press release distribution service. The agency checks three things: the number of journalists, the coverage of the Netherlands and Flanders, and the update frequency. That database states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the frequently asked questions page read 1 September 2026.

The agency also checks whether the database includes journalists from specific beats, such as local news, trade publications, or national newspapers. The product pages for the Amsterdam database do not name the exact number of journalist contacts, so the agency contacts the vendor for a free trial or a demo. The agency also checks whether the database is hosted in the Netherlands.

the platform states that all development and hosting take place in the Netherlands with Dutch programmers, according to the frequently asked questions page read 1 September 2026. The agency values a database that is maintained by a local team, because the team understands the Dutch and Flemish media landscape.

Comparison table: cost per user per year for press release distribution services in the Netherlands

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

This table compares the cost per user per year for four press release distribution services. The numbers are calculated from the amounts the vendors publish on their pages. The journalist database includes two logins in the price, so the cost per user per year is EUR 1,325.

Mynewsdesk publishes a monthly price of EUR 220, which is EUR 2,640 per year for one user. The Mynewsdesk page does not state the number of logins included, so the calculation counts one user. ANP Connect Database only costs EUR 2,990 per year for one user, according to the page measured 31 August 2026.

Presspage Business essentials costs EUR 20,000 per year for one user, according to the page measured 31 August 2026. The agency multiplies the monthly price by twelve to get a yearly amount, and divides by the number of users the price includes. A vendor that publishes no public price, such as Cision or Meltwater, is not in this table because the cost per user per year cannot be calculated from the pages measured 31 August 2026.

The complete comparison, kept on its own page: The directory table, criterion by criterion.