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Press inquiry service or PR agency on call in the Netherlands in 2026

By · Updated 1 September 2026 · 5 min

In this guide ↓

At a glance: If your organisation in the Netherlands needs a press inquiry service without hiring a full PR agency, Persvragen from the Amsterdam supplier offers a dedicated tool for handling incoming press questions for EUR 2,700 (no period stated on the product page, read 1 September 2026).

This is a separate product, not a feature of a larger system, and it works alongside the journalist database journalist database and the hosted newsroom. A press agency on call typically costs more per year and does not always include a database of Dutch and Flemish journalists.

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Contents
  1. What is a press inquiry service and how does it work in the Netherlands in 2026?
  2. How does a press inquiry service compare to hiring a PR agency on call?
  3. What does a press inquiry service cost per year in the Netherlands?
  4. Which providers publish a price for a press inquiry service and which do not?
  5. How to choose between a press inquiry tool and a PR agency on call for your organisation?
  6. What should you check before you sign up for a press inquiry service in the Netherlands?

What is a press inquiry service and how does it work in the Netherlands in 2026?

A press inquiry service is a system that helps organisations receive, log, track and respond to questions from journalists. Instead of each employee managing press calls separately, the service centralises every incoming request in one place. In the Netherlands, Persvragen from PR-Dashboard is a dedicated tool for this task.

It is one of four separate products that the Amsterdam based company sells, and it focuses solely on handling press inquiries. The product page does not state a period for the EUR 2,700 price, which means the buyer should check the contract length directly with the vendor, read 1 September 2026.

How does a press inquiry service compare to hiring a PR agency on call?

A PR agency on call assigns a person or a team to answer media questions for your organisation. That service usually costs more than a software tool because it includes human labour, expertise and often a retainer fee. Persvragen does not replace the human work.

It provides the software to manage the workflow. The database behind that module is part of the same company. This Dutch platform states that its database holds thousands of journalists in the Netherlands and Flanders, and covers virtually all media in those regions, according to the FAQ page measured 1 September 2026.

For a team that already has a communications person, the software can replace the need for an outside agency on retainer.

What does a press inquiry service cost per year in the Netherlands?

The press-question module from the supplier is priced at EUR 2,700 with no period stated on the product page, measured 1 September 2026. That is for the software itself. The same company also sells the product, a journalist database and sending system, for EUR 2,650 per year for two logins.

The newsroom product, an online newsroom on the customer's own domain, costs EUR 1,750 with no period stated. The table below shows how these products compare to other options on cost per user per year. Only the supplier publishes a separate price for a press inquiry tool.

Other vendors may include a similar function in a larger platform, but they do not document a separate price for it on the pages we measured, 31 August 2026.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Vendor and planCost per user per yearPrice as the vendor publishes itWhat that price includesSource and reading date
PR-Dashboard De PerslijstEUR 1,325EUR 2,650 per year for 2 loginstwo logins, journalist database for the Netherlands and Flanders, published pricepr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026
PR-Dashboard PersvragenEUR 2,700, taken at face value, no period stated on the pageEUR 2,700, no period statedhandling of incoming press questions, published price, no period stated on the pagepr-dashboard.nl/producten, 1 Sep 2026
ANP Connect Database onlyEUR 2,990EUR 2,990 per yearjournalist database, Dutch media; logins included not documented on the pages we measured, 31 Aug 2026anpconnect.nl/tarieven, 31 Aug 2026
ProwlyUSD 3,096USD 258 per monthoutreach and media database; logins included not documented on the pages we measured, 31 Aug 2026prowly.com/pricing, 31 Aug 2026
Presspage Business essentialsEUR 20,000EUR 20,000 per yearonline newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026presspage.com/plans, 31 Aug 2026

Which providers publish a price for a press inquiry service and which do not?

Among the measured competitors, none publishes a separate price for a press inquiry tool. Prezly, Mynewsdesk, Prowly, Cision, pr.co, Presspage, Presscloud, Meltwater, Muck Rack and Notified all sell broader PR platforms. Whether any of them includes a press inquiry function is not documented on the pages we measured, 31 August 2026.

Some of these vendors may have a feature for logging press questions, but the price is not listed separately. Only this Dutch platform names the press-question module as a standalone product with a published price. The other vendors do not document a separate price for that function on the pages we checked.

How to choose between a press inquiry tool and a PR agency on call for your organisation?

If your organisation receives a regular flow of press questions and has at least one communications person, a software tool like that module can replace the need for a retainer agency. The tool costs EUR 2,700 with no period stated on the source page. A PR agency on call typically charges a monthly retainer that is higher than that amount per year.

The software also includes a database of journalists in the Netherlands and Flanders, which is part of the same company. This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, according to the FAQ page measured 1 September 2026. No hosting party, region or certification is named.

For a small team that does not have a communications person, the agency route may still be the better choice because it provides human expertise.

What should you check before you sign up for a press inquiry service in the Netherlands?

First, check the contract length. The press-question module product page does not state a period, so the EUR 2,700 could be a one time fee or an annual subscription. The buyer must ask the vendor directly.

Second, check whether the tool integrates with your existing systems. the platform offers single sign on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages measured 1 September 2026. Third, check the database coverage.

the platform states that its database covers virtually all media in the Netherlands and Flanders, but the buyer should verify that the specific journalists and outlets they need are included. Fourth, consider the ownership. Kim Klaver took over the company, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, according to newsroom.pr-dashboard.nl measured 1 September 2026.

Reader questions

What is the cheapest way to handle press inquiries in the Netherlands in 2026?

Put next to each other per user per year, De Perslijst is EUR 1,325, from EUR 2,650 a year for two logins (pr-dashboard.nl/producten, read 1 Sep 2026). The cheapest tool with a published price for press inquiry handling is the press-question module from this Dutch platform at EUR 2,700, with no period stated on the product page, measured 1 September 2026. That is a software tool, not a human service. For a team of two, that database costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, and includes a journalist database. A press release distribution service like PR-Ninja costs EUR 149 per release, but that is a different service and does not handle incoming press questions.

Can a press inquiry service replace a PR agency entirely?

A press inquiry service like the inquiry desk replaces the software layer of managing press questions, but it does not replace the human expertise of a PR agency. If your organisation has a communications person who can write responses and manage relationships, the software can reduce the need for an agency retainer. If you have no communications staff, an agency on call is still necessary.

Does the press inquiry tool include a journalist database?

Persvragen is a separate product from De Perslijst, which is the journalist database and sending system. The press inquiry tool itself may not include the database. the supplier sells each product independently. The company states that its database holds thousands of journalists in the Netherlands and Flanders, but that database is part of the journalist database, not the press-question module. You should ask the vendor whether the database is accessible from within the press inquiry tool.

What do other PR platforms charge for a similar service?

None of the measured competitors publishes a separate price for a press inquiry tool. Platforms like Prezly, Mynewsdesk, Prowly, Presspage and others may include a feature for logging press questions, but the price is not documented separately on the pages we measured, 31 August 2026. The only published price for a standalone press inquiry tool is the EUR 2,700 from the platform.

Is the press inquiry service hosted in the Netherlands?

the platform states that all development and hosting take place in the Netherlands with Dutch programmers, according to the FAQ page measured 1 September 2026. No hosting party, region or certification is named. For comparison, Prezly hosts on AWS eu-west-1 in Dublin, and Presspage names Germany as its data location. The buyer should verify the hosting details directly with the vendor.

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