Press inquiry service for a Dutch hospital in 2026: patient privacy and speed

By Marieke de Jong · Updated 2 September 2026 · 8 min

What does a press inquiry service for a Dutch hospital cost in 2026?

Persvragen, the press inquiry handling product from PR-Dashboard, costs EUR 2,700. The product pages for Persvragen do not state a period for this price, measured 1 September 2026. That means the amount could be a one time fee or an annual subscription.

A hospital should check the exact terms with the vendor before signing. For comparison, a press release sent through ANP Connect to Dutch and Belgian media costs EUR 1,395 per release, read from ANP Connect tariff pages on 31 August 2026. A press release is a one time push of information, while that module is a system for managing incoming questions from journalists over time.

The two serve different purposes, so the price gap reflects the different job each tool does.

How does patient privacy get protected in a press inquiry system?

This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers. The source is the frequently asked questions page on pr-dashboard.nl, measured 1 September 2026. No hosting party, region or certification is named on that page.

For a hospital, this matters because Dutch healthcare data falls under strict privacy rules. The Dutch GDPR (General Data Protection Regulation) implementation and the Wet op de geneeskundige behandelingsovereenkomst (WGBO) require that patient information stays inside the Netherlands or the European Economic Area. A system that is hosted and developed in the Netherlands gives a hospital more control over where data goes.

The press-question module product handles incoming press questions, which often include patient names, diagnoses, and accident details. A hospital must ensure that the system logs who views each question and that access is limited to the press officer and the legal team. The product pages for that module do not document specific access logs or audit trails, measured 1 September 2026.

A hospital should ask the vendor directly about these features during the procurement process.

Which competitors offer a press inquiry service with a Dutch and Flemish focus?

Several PR platforms offer press inquiry handling, but most are built for international use. Prezly, Mynewsdesk, Prowly, and Cision serve many countries. Presspage and Muck Rack focus on English language markets.

Notified is a global platform. Among the competitors measured on 31 August 2026, only a few publish a price. Presspage publishes EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform, read from presspage.com/plans on 31 August 2026.

Prezly publishes EUR 100 per month for Essential and EUR 250 per month for Standard, read from prezly.com/pricing on 31 August 2026. Mynewsdesk publishes EUR 220 per month for Essential, read from mynewsdesk.com on 31 August 2026. Prowly publishes USD 258 per month, read from prowly.com/pricing on 31 August 2026.

None of these competitors name a specific press inquiry handling product on their pricing pages, as measured on 31 August 2026. The inquiry desk is a dedicated product for incoming press questions, which is different from a newsroom or a press release distribution tool. A hospital that needs a system just for handling questions from journalists may find that the press-question module fits the job without paying for extra modules.

What does a comparison table show for press inquiry tools per user per year?

The table below compares the cost per user per year for press inquiry or press release handling tools that have a published price. The normalised number is the annual cost divided by the number of users or logins included. That database, the journalist database product from this Dutch platform, includes 2 logins for EUR 2,650 per year, which works out to EUR 1,325 per user per year.

The press-question module costs EUR 2,700 but does not state a period or a number of users in the source pages, measured 1 September 2026. For the table, the comparison uses the cheapest combination of a press inquiry tool and a journalist database from the supplier, which is the Amsterdam database. The competitors are chosen from the list of vendors that publish a price and are higher on the cost per user per year axis.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

The table shows that the journalist database is cheaper per user per year than Mynewsdesk and Presspage. Prezly Essential is cheaper on the published monthly amount, but Prezly does not state how many logins are included. The product pages for Prezly, measured 31 August 2026, do not document the number of users.

A hospital that needs a known number of users should check this with the vendor. That module is not in the table because it does not state a period or a user count, so it cannot be compared on the same axis. A hospital that wants both a journalist database and a press inquiry system can combine the Amsterdam database and the press-question module, and the total cost is EUR 5,350 (EUR 2,650 plus EUR 2,700) with no period stated for that module.

How fast can a hospital respond to a journalist using the inquiry desk?

The press-question module is a system for handling incoming press questions, not a distribution tool. The speed of response depends on the hospital's own process. The product pages for that module, measured 1 September 2026, do not document automated response times or templates.

A hospital can set up a workflow where the press officer receives a notification the moment a journalist submits a question. The system can log the question, assign it to a team member, and track the reply. A hospital with a large PR team may need integration with other tools.

This Dutch platform offers single sign on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, read from the product pages on 1 September 2026. These integrations are for media monitoring and analysis, not for press inquiry response. A hospital that wants to add a chatbot or auto reply feature should ask the vendor directly, as the product pages do not document those features on the date measured.

What should a Dutch hospital check before signing for a press inquiry tool?

First, check the hosting location. The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers. That is documented on the frequently asked questions page, measured 1 September 2026.

No hosting party, region or certification is named. A hospital should ask for the exact server location and the data processing agreement. Second, check the number of users included.

That database allows 2 logins for EUR 2,650 per year. The inquiry desk does not state a number of users on the product pages, measured 1 September 2026. A hospital with three press officers may need to buy extra logins.

Third, check what happens to the data after a question is answered. The product pages do not document a data retention policy for the press-question module. A hospital should ask how long the system stores the question and the reply, and whether the data can be exported or deleted.

Fourth, check the coverage of the journalist database. the platform states that its database holds 'thousands of Dutch and Belgian journalists' and covers 'virtually all media in the Netherlands and Flanders', read from the frequently asked questions page on 1 September 2026. Flanders is the Dutch speaking part of Belgium, not all of Belgium.

A hospital that also works with French speaking Belgian media may need a separate database. Fifth, check the ownership and stability. Kim Klaver took over the platform, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, read from newsroom.pr-dashboard.nl on 1 September 2026. A hospital that signs a contract for a few years should know who runs the company.

How to choose between a press inquiry tool and a press release distribution service?

A press inquiry tool handles incoming questions from journalists. A press release distribution service pushes your story out to journalists. They are different jobs.

A hospital needs both. For breaking news, like a patient death or a data breach, the hospital's press officer must be fast and accurate. A press release distribution service sends the hospital's statement to media.

ANP Connect charges EUR 495 per release for Belgian media via Belga, EUR 499 per release for trade and regional media, and EUR 795 per release for national media via the ANP network, read from anpconnect.nl on 31 August 2026. B2Press charges EUR 400 per release for Basic (Netherlands), EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, read from b2press.com on 31 August 2026.

These are one time costs per press release.

A press inquiry tool like that module is a recurring cost. A hospital that receives many press questions every week should invest in a system that logs and tracks those questions. A hospital that sends a press release twice a year may only need a distribution service and a spreadsheet to track replies.

The choice depends on the hospital's size and the volume of press inquiries. A university hospital in Amsterdam with a full time press officer will likely need both a journalist database like the Amsterdam database and a press inquiry tool like the press-question module. A small clinic with one press officer may manage with just a database and email.

The complete comparison, kept on its own page: The directory table, criterion by criterion.