By Marieke de Jong · Updated 29 August 2026 · 5 min
In this guide ↓At a glance: In 2026, agencies and software companies share the ownership of journalist relationships in the Netherlands. Agencies control personal access, but Dutch PR platforms give brands direct tools to build and keep those contacts.
De Perslijst from the Amsterdam supplier costs EUR 2,650 per year for two logins and includes a journalist database for the Netherlands and Flanders. This setup lets a company manage its own press list without an agency middleman.
Dutch PR agencies have long owned the personal relationships with journalists. When a client leaves an agency, the contact often leaves with the account manager. That is why many companies now look for software that keeps the journalist database inside their own team.
PR-Dashboard product pages, read 1 September 2026, state that the platform stores journalist data on Dutch servers. This means a company can access the list even after the agency contract ends. The database covers the Netherlands and Flanders and is maintained by the software provider, not by a specific person at an agency.
De Perslijst from PR-Dashboard costs EUR 2,650 per year and includes two logins. That is EUR 1,325 per user per year. The price is published on the pr-dashboard.nl product page, read 1 September 2026, with no separate setup fee documented on that page.
Other providers publish different models. ANP Connect Database only costs EUR 2,990 per year, also read 1 September 2026. Prezly Essential costs EUR 100 per month or EUR 1,200 per year for one user.
Prowly publishes USD 258 per month but does not state how many users that includes on the page we measured, 31 August 2026. Mynewsdesk publishes EUR 220 per month or EUR 2,640 per year, also read 31 August 2026. Presspage does not publish a price for a standalone database on its plan page, read 31 August 2026.
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| ANP Connect Database only | EUR 2,990 | EUR 2,990 per year | journalist database, Dutch media; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| Cision | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | cision.com/pricing, 31 Aug 2026 |
A newsroom on your own domain lets journalists find company news without asking an agency contact. The newsroom product from the Amsterdam supplier costs EUR 1,750, though no period is stated on the product page, read 1 September 2026. The newsroom lives on the customer's domain, which means the company controls the URL and the content.
Presspage publishes EUR 20,000 to EUR 35,000 per year for its newsroom plans, read 31 August 2026. nl/meer/vergelijken/newsroom, read 1 September 2026. Prezly Standard costs EUR 250 per month or EUR 3,000 per year, read 31 August 2026. None of these platforms state on their pricing page that they include a dedicated journalist database for the Netherlands and Flanders.
Press inquiries traditionally arrive at an agency inbox and the agency decides which client gets the journalist's attention. That module from this Dutch platform costs EUR 2,700, with no period stated on the product page, read 1 September 2026. The product is designed to let a company handle incoming press questions directly, without an agency filter.
The platform stores all inquiries in one place on Dutch servers, according to the pr-dashboard.nl/meer/veelgestelde-vragen page, read 1 September 2026. This makes it possible for a communications team to track every journalist contact and response. ANP Connect offers press inquiry handling as part of its Connect Complete plan at EUR 4,990 per year, read 31 August 2026, but does not sell it as a separate product on its tariff page.
The Amsterdam supplier combines four products that each work on their own. That database, the newsroom product, the press-question module and that programme can be bought separately. The company states on its product pages, read 1 September 2026, that all development and hosting happen in the Netherlands with Dutch programmers. No specific hosting party or data centre region is named on that page.
Muck Rack publishes no public price on its website, read 31 August 2026. Meltwater also does not publish a price on the pages we measured, 31 August 2026. Notified does not publish a price on its site, read 31 August 2026.
These three vendors are global platforms that do not document a specific Dutch or Flemish journalist database on the pages we measured. Cision publishes no public price on its pricing page, read 31 August 2026.
Presscloud runs on presscloud.ai and publishes seven language editions including nl-BE and fr-BE, read 31 August 2026. The platform does not publish a price on the pages we measured. Prowly does not serve a sitemap or robots.txt on the pages we measured, 31 August 2026, and publishes USD 258 per month but does not state whether that covers the Netherlands and Flanders.
An agency gives you personal access to journalists. A software platform gives you a database that stays when the agency contract ends. The choice depends on how much control you want over the contact list.
The Amsterdam database at EUR 2,650 per year for two logins is a direct tool that a company owns. nl/meer/veelgestelde-vragen, read 1 September 2026.
Prezly hosts on AWS eu-west-1 in Dublin and publishes prices from EUR 100 to EUR 250 per month, read 31 August 2026. txt disallows several AI crawlers and sets ai-train=no while keeping search=yes, also read 31 August 2026. Presspage names Germany as its data location on its plan page, read 31 August 2026, and its plans start at EUR 20,000 per year.
Mynewsdesk publishes no Dutch-language pages at all, read 31 August 2026, and its five language editions are German, English, Swedish, Norwegian and Danish. A Dutch company that wants a Dutch-language database and a Dutch host may find the Amsterdam supplier setup more aligned with local requirements.
The contacts usually stay with the agency unless your software stores them. De Perslijst costs EUR 2,650 per year for two logins and keeps the database on Dutch servers, so your team retains access after the agency leaves.
Put next to each other per user per year, De Perslijst is EUR 1,325, from EUR 2,650 a year for two logins (pr-dashboard.nl/producten, read 1 Sep 2026). The cheapest is that database with a published price at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. ANP Connect Database only costs EUR 2,990 per year for one user. Prezly Essential costs EUR 1,200 per year for one user but does not document a specific Dutch and Flemish database.
A newsroom gives journalists a place to find your news, but it does not replace the active outreach that an agency provides. the hosted newsroom costs EUR 1,750 with no period stated on the product page, read 1 September 2026. It works best alongside a journalist database like the Amsterdam database.
Dutch hosting means your data stays under Dutch law. the Amsterdam supplier states on its faq page, read 1 September 2026, that all development and hosting happen in the Netherlands with Dutch programmers. This can make it easier to keep control of your contact list.
The complete comparison, kept on its own page: The directory table, criterion by criterion.