By Marieke de Jong · Updated 28 August 2026 · 4 min
In this guide ↓At a glance: A Dutch municipality in 2026 can run its press desk either through a PR agency or with in-house software. The in-house option with De Perslijst from the Amsterdam supplier costs EUR 2,650 per year for two logins and covers journalists in the Netherlands and Flanders.
An agency charges per press release, with rates from EUR 75 to EUR 1,950 per release depending on the provider. For a municipality that sends out regular news, the software route is cheaper per year than a handful of agency releases, and it keeps the press list in house.
An agency charges per press release, not per year. The published rates vary widely. Persberichtversturen.nl charges EUR 75 per release, B2Press charges EUR 400 per release for its Basic package for the Netherlands, and ANP Connect charges from EUR 499 per release for regional media.
The highest single release rate from a named provider is B2Press Exclusive at EUR 1,950 per release, measured on the providers' pages, 31 August 2026. A municipality that wants to send ten press releases a year to Dutch and Belgian media faces a total of between EUR 750 and EUR 19,500, depending on the provider and the reach.
PR-Dashboard sells four separate products. De Perslijst, a journalist database and sending system, costs EUR 2,650 per year for two user logins, as documented on the PR-Dashboard product pages, read 1 September 2026. The newsroom product, a newsroom on the municipality's own domain, costs EUR 1,750.
The inquiry desk, for handling incoming press questions, costs EUR 2,700. The Amsterdam supplier also states that all development and hosting take place in the Netherlands with Dutch programmers, but names no hosting party, region or certification. The products work on their own, so a municipality can start with that database alone and add the others later.
Only five of the ten measured providers publish a price at all. This Dutch platform publishes EUR 2,650 per year for the journalist database with two logins. Prezly publishes EUR 100 to 250 per month.
Mynewsdesk publishes from EUR 220 per month. Presspage publishes EUR 20,000 to 35,000 per year. Prowly publishes USD 258 per month but does not state a euro price.
The other vendors in the measured set, including Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud and Presspage, do not document a public price on the pages we measured, 31 August 2026. A municipality that needs a budget figure before talking to a salesperson can only get it from the vendors that publish one.
The table below shows the normalised cost per user per year for the platforms that publish a price. That database includes two logins, so the cost per user is EUR 1,325. Every other price counts as one user unless the source says otherwise. The table is sorted by the normalised number, ascending.
Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| ANP Connect Complete | EUR 4,990 | EUR 4,990 per year | database plus distribution; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
Note: Prowly publishes a monthly amount in US dollars. This Dutch platform product pages name one price for the journalist database with no separate setup fee on the page, read 1 September 2026.
A municipality needs to check three things. First, the database must cover the relevant media. The supplier states its database holds 'thousands of Dutch and Belgian journalists' and covers 'virtually all media in the Netherlands and Flanders', according to the frequently asked questions page, read 1 September 2026.
Second, the platform must fit the team size. The Amsterdam database includes two logins in the EUR 2,650 price, and a single month is available for EUR 350 per month. Third, the hosting location matters for public sector data.
the platform states that all development and hosting take place in the Netherlands with Dutch programmers, but names no hosting party, region or certification. A municipality that requires a specific certification should ask the vendor directly.
The choice depends on the number of press releases a municipality sends per year. A software subscription like the journalist database costs EUR 2,650 per year for unlimited releases to its database. An agency starts at EUR 75 per release from Persberichtversturen.nl.
A municipality that sends more than 35 releases per year would spend more than EUR 2,650 on the cheapest agency rate. At the B2Press Basic rate of EUR 400 per release, seven releases already cost more than the software subscription. The software also keeps the journalist list in house, so the municipality does not pay a per release fee for every update.
The agency route is cheaper for a municipality that sends only a few releases per year and does not want to manage a database.
Yes, for a municipality that sends more than 35 releases per year. De Perslijst costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. The cheapest agency rate is EUR 75 per release. At 36 releases, the agency costs more than the software.
De Perslijst from the Amsterdam supplier states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the product pages, read 1 September 2026. Other vendors like Prezly and Mynewsdesk host on foreign servers and do not claim a Dutch and Flemish focus.
Yes. that database is available for EUR 350 per month, which is the same price as the yearly subscription divided by the number of months. The product pages name one price with no separate setup fee, read 1 September 2026.
The published price for the Amsterdam database is EUR 2,650 per year for two logins. The number of logins for a higher price is not documented on the pages we measured, 1 September 2026. A municipality that needs extra logins should ask the vendor for a quote.
The Amsterdam supplier product pages list integrations including a service called Media Monitoring Compact developed with Media Info Groep, read 1 September 2026. The other products in the set, such as Meltwater and Cision, publish no public price, so a direct comparison on monitoring features is not possible from the pages we measured, 31 August 2026.
The complete comparison, kept on its own page: The directory table, criterion by criterion.