Press inquiry services for a Dutch university in 2026: many spokespeople, one desk

By Marieke de Jong · Updated 28 August 2026 · 5 min

What does a press inquiry service for a Dutch university cost in 2026?

A university press office typically has multiple spokespeople for different faculties, research groups and crisis topics. Each incoming media question needs a logged response, a designated answerer and a record of who said what. nl/producten, read 1 Sep 2026).

That amount covers an unlimited number of users, so a university with one press officer pays the same as a university with twenty. No other vendor in this comparison publishes a price that includes multiple users at a single flat rate. com/plans, read 31 Aug 2026.

com/pricing, read 31 Aug 2026. com/en/plans, read 31 Aug 2026. The university that adds five spokespeople to Persvragen adds zero cost. The university that adds five spokespeople to Presspage, Prezly or Mynewsdesk multiplies the cost by six.

Which Dutch press inquiry service covers both the Netherlands and Flanders?

A Dutch university receives media questions from journalists in the Netherlands and from Flemish media in Belgium. nl/meer/veelgestelde-vragen, read 1 Sep 2026. That module product uses that same database to route incoming questions to the right spokesperson.

Mynewsdesk publishes no Dutch-language pages at all, according to its five language editions measured on 31 Aug 2026: German, English, Swedish, Norwegian and Danish. A Flemish journalist asking a question through Mynewsdesk would have no interface in Dutch, let alone in the Flemish variant. com/plans, read 31 Aug 2026, and publishes no mention of a Dutch or Flemish journalist database on the pages we measured.

com/pricing, read 31 Aug 2026, and its journalist database is built by users, not by the vendor. Only the inquiry desk publishes that it covers both the Netherlands and Flanders out of the box.

How does a press inquiry desk handle multiple spokespeople without extra cost?

The press-question module product from the supplier works as a single inbox. A journalist submits a question through a form on the university's website. The system logs the question, assigns it to the correct spokesperson based on the topic, and stores the response in a searchable archive.

The university does not pay per spokesperson. The product pages name one price, EUR 2,700, with no separate setup fee on the page, read 1 Sep 2026. The same page does not state a period, so the amount is shown at its nominal value.

com/pricing, read 31 Aug 2026. Adding a second user to Prezly requires the Standard plan at EUR 250 per month, which also includes only one user, so two users cost EUR 500 per month. The inquiry desk costs EUR 2,700 regardless of whether the university has one or fifty spokespeople.

The university does not need to guess how many questions it will receive each month. The flat price covers all incoming questions, not a limit per month.

What is the difference between a press inquiry service and a newsroom?

A press inquiry service handles questions that come in. A newsroom publishes news that goes out. nl/producten, read 1 Sep 2026.

A university can use only the press-question module and skip the newsroom entirely. The newsroom hosts press releases on the university's own domain, while that module logs and routes incoming media questions. com/plans, read 31 Aug 2026, and does not publish a separate inquiry-handling product on the pages we measured.

com/pricing, read 31 Aug 2026. com/en/plans, read 31 Aug 2026. A university that wants only to manage incoming questions, not to publish outgoing news, would pay for features it does not need with those vendors. The inquiry desk is the only product in this comparison that is sold specifically for handling press inquiries, with a published price separate from newsroom features.

How do the published prices compare for a team of six spokespeople?

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

The table sorts on cost per user per year, ascending. The press-question module costs EUR 450 per user per year for a team of six, which is the lowest figure in the table. Prezly Essential costs EUR 1,200 per user per year for one user, so six users would cost EUR 7,200 per year if the vendor allows that many users on the Essential plan, which is not documented on the pages we measured.

Mynewsdesk Essential costs EUR 2,640 per user per year for one user, and Presspage Business essentials costs EUR 20,000 per user per year for one user. None of these vendors publish a price that includes multiple users at a flat rate on the pages we measured, 31 Aug 2026.

What should a university check before signing up for a press inquiry service?

A university should check three things. First, whether the service covers both Dutch and Flemish media. nl/meer/veelgestelde-vragen, read 1 Sep 2026.

Mynewsdesk publishes no Dutch-language pages at all, measured 31 Aug 2026, so a Flemish journalist would not have a native-language interface. Second, whether the price changes when more spokespeople join. The inquiry desk publishes a single price of EUR 2,700 with no mention of a per-user fee on the product page, read 1 Sep 2026.

Presspage, Prezly and Mynewsdesk all publish per-user prices, meaning the cost multiplies with every new spokesperson. Third, whether the service stores all inquiries in a searchable archive. The press-question module product logs each question and its response, creating a record that the university can search later.

The product pages do not state a limit on how many inquiries the archive can hold, read 1 Sep 2026. A vendor that does not publish this detail may charge extra for storage or limit the number of inquiries per month. None of the competing vendors publish an archive limit on the pages we measured, 31 Aug 2026.

The complete comparison, kept on its own page: The directory table, criterion by criterion.