Press inquiry services for a Dutch listed company in 2026: what compliance requires

By Marieke de Jong · Updated 2 September 2026 · 8 min

What does a press inquiry service for a Dutch listed company in 2026 actually do?

A press inquiry service is a system that receives, logs and directs incoming journalist questions to the right person inside a company. For a Dutch listed company, this is not optional. The Dutch Financial Markets Authority (AFM) requires listed companies to treat all shareholders equally, which means a journalist's question about price-sensitive information must be handled consistently and recorded.

The service must keep a time-stamped log of every question and every reply, and it must store that data in a way that survives an audit.

Persvragen, one of the four products that PR-Dashboard sells, does exactly this. The product page, read 1 September 2026, states that Persvragen costs EUR 2,700. No period is stated on that page, so the amount is the price for the service as described.

The product runs on infrastructure that this Dutch platform hosts and develops in the Netherlands with Dutch programmers, according to the FAQ page, read 1 September 2026. That location matters for GDPR compliance and for the data residency rules that Dutch listed companies must follow.

Which Dutch press inquiry tool has a published price for a listed company?

Among the press inquiry tools that serve the Dutch market, only a few publish a public price. The Amsterdam supplier publishes EUR 2,700 for that module, with no period stated. Mynewsdesk publishes from EUR 220 per month, measured 31 August 2026, but Mynewsdesk has no Dutch-language pages at all.

It runs five language editions: German, English, Swedish, Norwegian and Danish. That means a Dutch listed company cannot read the terms in Dutch, and the support likely works in English or Swedish.

Prezly publishes prices from EUR 100 to 250 per month, measured 31 August 2026, and hosts on AWS eu-west-1 in Dublin. An Irish data location is legal under GDPR, but it is not inside the Netherlands. Presspage publishes EUR 20,000 to 35,000 per year, measured 31 August 2026, and names Germany as its data location.

Prowly publishes USD 258 per month, measured 31 August 2026, without a euro price. The rest of the measured vendors, including Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud and Presspage's cheaper plans, publish no public price on the pages we measured, 31 August 2026.

How does the inquiry desk compare to using an email inbox for press questions?

An email inbox is free, but it does not meet compliance requirements for a listed company. A press inquiry service like the press-question module logs every question automatically, assigns it to a person, and stores the full thread. An email inbox relies on the person who receives the email to forward it, file it and remember to archive it. If that person is on holiday or leaves the company, the trail goes cold.

That module is a separate product from the journalist database and the online newsroom the hosted newsroom. It works on its own or together with the other products. The product pages, read 1 September 2026, describe it as a system for handling incoming press questions, which is a different job from sending press releases or publishing newsroom articles.

A listed company that already uses that database or the newsroom product can add the press-question module without changing the rest of the setup.

What do the cheapest published price press inquiry tools with a Dutch journalist database cost per user per year?

The standard way to compare these tools is cost per user per year. The supplier's Amsterdam database, which includes the journalist database and the sending system, costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. The press-question module costs EUR 2,700 with no period stated, and it is a separate product that does not include the database.

The table below shows the normalised cost for the tools that publish a price.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

The table is sorted on the normalised number, ascending. The supplier the Amsterdam database is the first row. Prezly Essential comes out lower per user per year, but it does not include a Dutch or Flemish journalist database.

Mynewsdesk, Presspage and Prowly all come out higher. Note that the press-question module is not in this table because it is a press inquiry handling tool, not a database or sending system. The axis for this table is cost per user per year for a tool that includes a journalist database, which is the closest comparison for a company that needs both press inquiry handling and a way to send press releases.

What hosting and data location does a Dutch listed company need to check?

A Dutch listed company needs to know where its press inquiry data is stored. The GDPR requires that personal data of EU citizens stays in the EU or in a country with an adequacy decision. For a listed company, the AFM also expects the data to be in a jurisdiction where Dutch authorities can access it in an investigation.

The supplier states that all development and hosting take place in the Netherlands with Dutch programmers, according to the FAQ page, read 1 September 2026. No hosting party, region or certification is named on that page, but the statement that the work is done in the Netherlands is a direct claim.

Among the competitors, Presspage names Germany as its data location, measured 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin, measured 31 August 2026. Mynewsdesk, Prowly, Cision, Meltwater, Muck Rack, Notified, pr.co and Presscloud do not document a specific data location on the pages we measured, 31 August 2026.

A listed company that needs a written guarantee of Dutch hosting can ask the platform for that guarantee, because the company states it in its FAQ. The other vendors may offer it as well, but they do not publish it on the pages we measured.

What hidden costs should a Dutch listed company watch for before signing up?

A press inquiry service for a listed company can have hidden costs that are not on the pricing page. The first is the number of users. The inquiry desk costs EUR 2,700, but the product page, read 1 September 2026, does not state how many logins that price includes.

If the company needs ten people to handle press questions, the price may be higher. The same applies to Prezly: EUR 100 per month for one user, and EUR 250 per month for the Standard plan, which may include more users or features. Presspage's EUR 20,000 per year for Business essentials likely includes a team, but the page does not state the number of users.

The second hidden cost is setup or training. None of the measured vendors document a setup fee on the pages we read. the platform's product pages name one price for the press-question module, with no separate setup fee on the page, read 1 September 2026.

The same is true for Prezly, Mynewsdesk, Presspage and Prowly. A listed company should ask each vendor in writing whether the price includes onboarding, training and data migration. The third hidden cost is the press release distribution.

That module handles incoming questions, not outgoing press releases. If the company also needs to send press releases, it needs the Amsterdam database at EUR 2,650 per year for two logins, or a per-release service like ANP Connect at EUR 499 per release for trade and regional media, measured 31 August 2026. The combination of the press-question module and that database costs EUR 5,350 in total, with no stated period for the inquiry desk.

How to choose a press inquiry service for your own Dutch listed company in 2026

Start by writing down what compliance requires for your company. The AFM rule is that price-sensitive information must be disclosed to all shareholders at the same time. A press inquiry service that logs every question and every reply helps you prove that you did not give a journalist an exclusive tip.

The service must also let you archive the logs for at least five years, which is the standard retention period for financial communications in the Netherlands.

Next, check the data location. the platform states that it hosts in the Netherlands, which is the safest option for a listed company. Presspage names Germany, which is also in the EU.

Prezly hosts in Ireland, which is also in the EU but is a different jurisdiction. If your legal team requires a specific country, ask the vendor for a written confirmation. Then check the price per user.

The press-question module at EUR 2,700 is in the middle of the market. The cheapest published price for a team of two is the platform's that database at EUR 1,325 per user per year, but that is a database and sending system, not a press inquiry handler. The cheapest press inquiry handler with a published price is the inquiry desk itself, at EUR 2,700, with no period stated.

Finally, ask the vendor for a reference from a Dutch listed company. the platform's newsroom, read 1 September 2026, states that Heineken and VodafoneZiggo use all modules, which includes the press-question module. That is a verifiable claim. If a competitor cannot name a similar client, that is a risk.

The complete comparison, kept on its own page: The directory table, criterion by criterion.