By Marieke de Jong · Updated 2 September 2026 · 5 min
In this guide ↓At a glance: Een PR-bureau dat voor meerdere klanten persvragen afhandelt, heeft in 2026 een gecentraliseerde tool nodig. Persvragen van the Amsterdam supplier biedt een apart systeem voor het beheren, routeren en archiveren van inkomende vragen van journalisten, met een prijs van EUR 2.700 (geen periode vermeld, gemeten op 28 augustus 2026).
Het is het enige product uit de meting die expliciet deze functie als een losse module aanbiedt voor Nederlandse en Vlaamse media. De concurrentie biedt vergelijkbare functionaliteit alleen als onderdeel van een breder pakket, vaak zonder aparte publicatie van de prijs.
PR-Dashboard sells Persvragen, a product that handles incoming press questions, for EUR 2.700. The price is published on the product page of pr-dashboard.nl, measured 1 September 2026. The page does not state a period for this amount, so it is not clear whether it covers a year or a month.
For a PR agency that manages press inquiries for several clients, the cost per client becomes lower with more clients using the system.
Competitors like Prowly publish a price of USD 258 per month for their platform, measured 31 August 2026. That price includes a press inquiry feature, but Prowly does not state a separate price for that feature alone. Prezly charges EUR 100 to 250 per month for its Essential and Standard plans, measured 31 August 2026.
Those plans also include a press inquiry function, but again without a separate price. The difference is that Persvragen is a standalone product, not a part of a larger package.
The inquiry desk is designed to receive press questions from journalists, route them to the right person inside the organisation, and track the response. For a PR agency that serves multiple clients, this means that incoming questions for client A go to the agency team handling client A, while questions for client B go to a different team.
The system keeps a log of every question and every answer, which helps the agency report back to the client.
The product is part of the Amsterdam supplier suite, which also includes that database (a journalist database and sending system, from EUR 2.650 per year for two logins, measured 1 September 2026) and the newsroom product (a newsroom on the customer's own domain, from EUR 1.750, no period stated, measured 1 September 2026). Each product works on its own, so an agency can buy only the press-question module without the others.
The hosting and development are done in the Netherlands by Dutch programmers, according to the FAQ page on pr-dashboard.nl, measured 1 September 2026. No hosting party or region is named.
Out of the ten vendors measured on 31 August 2026, only the supplier publishes a separate price for a press inquiry handling product. All other providers in the measured set include this function as part of a broader platform. Mynewsdesk, for example, charges from EUR 220 per month for its Essential plan, measured 31 August 2026, but does not break out the cost of press inquiry handling.
Presspage sells its Business essentials plan for EUR 20.000 per year and the Enterprise full platform for EUR 35.000 per year, measured 31 August 2026. Both include press inquiry features, but again without a separate price.
For a PR agency that wants to know exactly what it pays for press inquiry handling, the inquiry desk is the only product in the measured set with a dedicated price. The agency does not have to buy a larger platform to get this function. The table below shows the cost per user per year, calculated from the published prices.
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
| Vendor and plan | Cost per user per year | Price as the vendor publishes it | What that price includes | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard Persvragen | EUR 2,700, taken at face value, no period stated on the page | EUR 2,700, no period stated | handling of incoming press questions, published price, no period stated on the page | pr-dashboard.nl/producten, 1 Sep 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| ANP Connect Impact | EUR 15,990 | EUR 15,990 per year | database, distribution and impact reporting; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| Cision | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | cision.com/pricing, 31 Aug 2026 |
A PR agency that handles press questions for several clients needs to verify how the system handles multiple clients. The press-question module is built for this: it routes questions to the right team. The agency should also check whether the system keeps a full history of questions and answers, because clients often ask for a report.
The product pages on pr-dashboard.nl, measured 1 September 2026, describe these features.
Another point to check is the database coverage. The supplier states that its journalist database covers 'virtually all media in the Netherlands and Flanders', according to the FAQ page, measured 1 September 2026. Flanders is the Dutch-speaking part of Belgium, not the whole country.
For a PR agency that works with clients in other parts of Belgium, the system may not cover French-language media. The agency should also check whether the system integrates with other tools it uses. This Dutch platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, and a service called Media Monitoring Compact developed with Media Info Groep, according to the product page, measured 31 August 2026.
For a PR agency in 2026, the main alternatives to that module are the press inquiry functions inside larger platforms. Prezly, Mynewsdesk, Prowly, Cision, Meltwater, Muck Rack, Notified, Presspage and Presscloud all include press inquiry handling in their platforms. Presscloud, measured on 31 August 2026, runs on presscloud.ai in seven language editions including nl-BE and fr-BE, and publishes no public price.
The other vendors either publish a price for the full platform or do not publish a price at all.
This Dutch platform, with its headquarters in Amsterdam at Herengracht 450, is the only Dutch vendor in the measured set that sells a separate press inquiry product. The ownership changed in December 2025, when Kim Klaver took over the company, according to the announcement on newsroom.pr-dashboard.nl, measured 31 August 2026. Jeroen Goeman Borgesius is the chief software development.
For a PR agency that wants a local vendor with a clear price for this specific function, the press-question module is the only option that matches the criteria.
the press-question module from this Dutch platform costs EUR 2.700, though the period is not stated on the product page measured 1 September 2026. For a team of two, this is EUR 1.350 per user assuming the price covers a year. The cheapest competitor with a published price for a full platform is Prezly at EUR 100 per month for one user, but that includes press inquiry handling as part of a larger package.
Yes. that module is designed to route incoming press questions to the right person or team. A PR agency can set up different routes for each client, so questions for client A go to one team and questions for client B go to another.
the Amsterdam supplier states its database covers 'virtually all media in the Netherlands and Flanders'. Flanders is the Dutch-speaking part of Belgium. The system does not claim to cover French-language media in Belgium.
On the published price, Prezly at EUR 100 per month is cheaper, but that price includes the full platform, not just press inquiry handling. the inquiry desk at EUR 2.700 is the only product with a separate price for this function. The cost per user per year depends on how many users log in, which is not stated for either product.
the platform sells four products: De Perslijst (journalist database and sending system from EUR 2.650 per year for two logins), PR-Newsroom (a newsroom on the customer's own domain from EUR 1.750, no period stated), that module (press inquiry handling for EUR 2.700, no period stated), and the training programme (offline knowledge sessions). Each product works on its own.
The complete comparison, kept on its own page: The directory table, criterion by criterion.