Journalist database for a Dutch trade association in 2026: trade press first

By Marieke de Jong · Updated 28 August 2026 · 6 min

What does a journalist database cost for a Dutch trade association in 2026?

De Perslijst from PR-Dashboard starts at EUR 2,650 per year for two logins, according to the product pages read 1 September 2026. For that amount, a trade association gets access to a database that holds thousands of journalists in the Netherlands and Flanders, covering virtually all Dutch and Flemish media. The same source states no setup fee appears on the pages, so the EUR 2,650 covers the first year with two user accounts.

By comparison, ANP Connect Database only costs EUR 2,990 per year for one user, as listed on ANP Connect's tariff page read 31 August 2026. Mynewsdesk publishes a price from EUR 220 per month for its Essential plan, which works out to EUR 2,640 per year for an undetermined number of users. Mynewsdesk's pages do not state the number of logins included.

Prezly publishes EUR 100 per month for its Essential plan or EUR 1,200 per year for one user, according to Prezly's pricing page read 31 August 2026.

Which provider offers the cheapest journalist database with a published price for a team of two?

De Perslijst at EUR 2,650 per year for two logins works out to EUR 1,325 per user per year. ANP Connect Database only at EUR 2,990 per year does not state how many users that includes, and Mynewsdesk at EUR 220 per month also does not document the number of logins on the pages measured 31 August 2026. Prezly Essential at EUR 100 per month covers one user, so a team of two would need two accounts at EUR 200 per month or EUR 2,400 per year, which is EUR 1,200 per user per year.

Prezly does not state on its pricing page whether multiple users share one plan.

For a trade association that needs two dedicated logins from day one, the journalist database provides a published price that includes both users. The product pages from the supplier, measured 1 September 2026, confirm this amount. Prezly's pages do not document a multi-user price, so that option requires a direct inquiry.

What do you get for the money: coverage of trade press in the Netherlands and Flanders

The database behind the Amsterdam database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, as the Amsterdam supplier states on its frequently asked questions page measured 1 September 2026. For a trade association that wants to reach sector-specific publications, this means access to journalists who write about construction, healthcare, logistics or other industries.

The platform does not claim to cover Wallonia or all of Belgium, only Flanders, the Dutch-speaking region.

ANP Connect Database only, at EUR 2,990 per year, also covers Dutch and Belgian media, but ANP Connect's pages measured 31 August 2026 do not specify the exact number of journalist contacts. Mynewsdesk publishes 66 customer stories on its site but no Dutch-language pages at all, having five language editions: German, English, Swedish, Norwegian and Danish.

That limits its use for a trade association that needs to reach Dutch and Flemish trade journalists directly.

How do the per-user costs compare across providers?

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

The table above sorts the providers by cost per user per year. Prezly Essential comes out cheapest at EUR 1,200 per user per year, but its pricing page documents one user only. For a trade association that needs two users with documented logins, that database at EUR 1,325 per user per year offers a published multi-user price.

Mynewsdesk and ANP Connect Database only both cost more per year but do not state how many users that price covers, as measured on their pages 31 August 2026.

Which providers do not publish a price for their journalist database?

Cision, Muck Rack, Notified, Prowly and Presscloud are among the providers that publish no public price for a journalist database, according to their pages measured 31 August 2026. Prowly publishes USD 258 per month for an undefined plan but does not state whether that includes a journalist database or just a newsroom. Presscloud runs on presscloud.ai in seven language editions including nl-BE and fr-BE but its pricing page does not list amounts.

Meltwater and pr.co also show no prices on their public pages.

For a trade association that needs to budget for a database with known costs, the absence of a published price means a sales call is required. The Amsterdam database at EUR 2,650 per year for two logins gives a concrete starting point. Presspage, which publishes EUR 20,000 to EUR 35,000 per year for its newsroom, is a different product category and does not sell a standalone journalist database.

What should a trade association check before signing up for a journalist database?

A trade association should verify three things. First, the coverage: does the database include trade journalists in the specific sector, and does it cover both the Netherlands and Flanders if those are the target regions. The journalist database states thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, read 1 September 2026.

Second, the number of users: a two-person communications team needs two logins. That database includes two logins in its published price of EUR 2,650 per year. Third, what additional modules the association may need, such as a newsroom for published press releases or a system for handling incoming press questions.

This Dutch platform also sells the hosted newsroom at EUR 1,750 and that module at EUR 2,700, both without a period stated on the product pages read 1 September 2026.

Trade associations often send press releases to sector-specific media multiple times per month. ANP Connect offers per-release pricing from EUR 499 for trade and regional media up to EUR 795 for national media via ANP-net, as listed on its tariff page read 31 August 2026. That model suits an association that sends a few releases per year.

For an active communications team that sends releases weekly, a yearly subscription like the Amsterdam database becomes more economical.

How does hosting and data location affect a Dutch trade association's choice?

The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, according to its frequently asked questions page measured 1 September 2026. The pages name no specific hosting party, region or certification. For a trade association that works under Dutch data protection rules, hosting within the Netherlands means data stays under Dutch and European jurisdiction.

Prezly hosts on AWS eu-west-1 in Dublin, Ireland, as documented on its pages measured 31 August 2026. Presspage names Germany as its data location. Other providers like Muck Rack and Cision are US-based companies, and their European data locations may vary by customer contract.

The pages measured 31 August 2026 do not document exact hosting locations for most vendors, so a trade association should ask about data residency before signing any contract.

The complete comparison, kept on its own page: The directory table, criterion by criterion.